Unit 12 Assingment Brief
BTEC National Diploma in Business
Learner Instructions / Assignment Brief
Unit 12: Investigating Internet Marketing
Guided learning hours : 60
Teacher K. Eckmeyer
Issued : February 2011
Table of content
Unit abstract 3
Content 3
Learning outcomes 3
Due Dates: 3
Scenario 3
P-1 Describe what role internet marketing has within a modern marketing context 3
P-2 Describe the principal benefits of internet marketing to customers 3
M-1 Analyse the benefits of internet marketing for customers 3
D-1 Evaluate the effectiveness of internet business 3
P-3 The benefits and opportunities to the business o 3
P-4 Investigate the challenges faced by businesses using internet Marketing 3
Delivery 3
Links to other BTEC units 3
Websites 3
Grading criteria 3
Due dates 3
Unit 12: Investigating Internet Marketing
NQF Level 3: BTEC National
Unit abstract
The underpinning marketing principles of Internet marketing remain and are enhanced and supported by new technologies. The nature of technological development is such that information and communication technology (ICT) can move faster than the market itself, so products and technologies become out of date soon after they reach the mainstream customer.
In this unit you will be introduced to the main areas of marketing (and the marketing mix) which have been affected by the internet. They will look at how the promotional aspects have been transformed, how product development has been speeded up and even how new products have resulted from the existence of the internet itself. They will also learn how information can be used to enable a better match between the customer and the product.
Internet marketing therefore, is about the use of the internet in achieving marketing success rather than being about the technology itself. As customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part.
Learner Instructions / Assignment Brief
Unit 12: Investigating Internet Marketing
Guided learning hours : 60
Teacher K. Eckmeyer
Issued : February 2011
Table of content
Unit abstract 3
Content 3
Learning outcomes 3
Due Dates: 3
Scenario 3
P-1 Describe what role internet marketing has within a modern marketing context 3
P-2 Describe the principal benefits of internet marketing to customers 3
M-1 Analyse the benefits of internet marketing for customers 3
D-1 Evaluate the effectiveness of internet business 3
P-3 The benefits and opportunities to the business o 3
P-4 Investigate the challenges faced by businesses using internet Marketing 3
Delivery 3
Links to other BTEC units 3
Websites 3
Grading criteria 3
Due dates 3
Unit 12: Investigating Internet Marketing
NQF Level 3: BTEC National
Unit abstract
The underpinning marketing principles of Internet marketing remain and are enhanced and supported by new technologies. The nature of technological development is such that information and communication technology (ICT) can move faster than the market itself, so products and technologies become out of date soon after they reach the mainstream customer.
In this unit you will be introduced to the main areas of marketing (and the marketing mix) which have been affected by the internet. They will look at how the promotional aspects have been transformed, how product development has been speeded up and even how new products have resulted from the existence of the internet itself. They will also learn how information can be used to enable a better match between the customer and the product.
Internet marketing therefore, is about the use of the internet in achieving marketing success rather than being about the technology itself. As customers demand more from digital technologies, the technologists themselves are integrating functions and making it easier for more customers to take part.