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Unit 12

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Unit 12
Introduction
In this assignment I will be surveying the site nielson-netratings.com and draft a short report for the business on the kind of data that this service can provide. I will then carry out a research to discover a full range of prices and product comparisons for laser printers suitable for a business use, explaining how I searched for it. I will then prepare a presentation that describes the kinds of actions that various organisations take to reduce security risks from operating online. I will then explain the competitivepressures on selected contrasting businesses organisations to develop their use of e-business. I will then take two contrasting businesses and explain using examples, how they have responded to competitive forces to develop their use of e-business. I will then be evaluating how successful a particular business organisation has been preparing for the growing use of e-business. I will finally prepare an outline personal development plan for sales staff that is unfamiliar with internet business.
P3 (1): Visit www.nielsen-netratings.com and look for the “solutions by country” panel on the left for the homes page. Survey the site and draft a short report for the business on the kind of data that this service can bring.
To: Lillian Julius
From: Claudia Tran
Title:How Nielsen net-ratingshelp business to use the internet to perform better.
Introduction
Since the business is currently facing a downturn in their business, due to the economy and the recession lately, I have suggested that the business should think about turning their business to the internet, which may help them to perform better. The report would show the benefits of using the internet and how it can help any business perform better.
Body
Nielson online is an online analytical website that allows businesses to access the correct information in order to help them to keep their competitive edge over their other competitors. Nielson online can provide businesses with legal



Bibliography: Goymer, John. "Unit 33: The Impact Of Communications Technology On Business." BTEC Level 3 Business. London: Edexcel, 2010. 424-33. Print. Prices, Compare. "Compare Prices of Laser Printers, Read Laser Printer Reviews & Buy Online." Compare Store Prices - Independent UK Price Comparison - Product Reviews, Discount Vouchers and Hot Deals. 15 June 2010. Web. 18 May 2011. <http://www.comparestoreprices.co.uk/laser-printers.asp>.

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