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Robert Rivers BUSI 620 Research Paper Electronic Commerce

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Robert Rivers BUSI 620 Research Paper Electronic Commerce
Running head: Research Paper – Electronic Commerce

Research Paper – Electronic Commerce
Robert Rivers
BUSI 620
Liberty University
13 December 2013

Electronic Commerce
Electronic Commerce Defined Salvatore (2013) defines electronic commerce or e-commerce stating, “E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (p. 150). These activities can take place in many environments between businesses and consumers. E-commerce has changed the way goods and services are exchanged and have given light to businesses and consumers to exist on a global scale without an established brand. With e-commerce defined, let us look at its origin.
E-Commerce Origin
E-commerce has origins that trace back to the mid 1900s. In these times very few organizations had access to the very expensive electronic data interchange (History of E-Commerce, n.d.). The information that was shared over this network gave birth to a new way for business communications and overall global reach. As the years rolled by, advances in communication technology coincided with business transactions as electronic commerce started to take form. The early 1980s saw the creation of communication networks for computers. Transmission Control Protocol and Internet Protocol (TCP/IP) was introduced during this time and revolutionized the way information was shared and sourced in business (History of E-Commerce, n.d.). This technology was seen in places like Germany and France where the use of phone lines and national broadcast mediums were used (Fletcher, 2002, p. 104). As an initial Business-to-Business (B2B) concept, this communication network had become very popular among household telephone subscribers and was offered as a free service with a subscription (Fletcher, 2002, p. 104). U.S. based Bell telephone companies tried this videotex technology as well but was



References: Burr, L. C., A., P. R., Rolland, E., & Ward, K. F. (2007). Integration of e-CRM in healthcare services. International Journal of E-Business Research, 3(2), 1-12. Demirdjian, Z. S. (2011). The world wide web: The stepchild of the internet. The Business Review, Cambridge, 17(1), 2-I,II. Retrieve from http://search.proquest.com/docview/871194214?accountid=12085 Fletcher, A Frendo, M. (1999). Legal aspects of e-commerce. Law Technology, 32(4), 1-30. Harvey, D. (2012). Craigslist joe. Daily Variety, 316(25), p. 8. Lee, H. G., Lee, S. C., & Pak, B. Y. (2003). Business value of b2b electronic commerce: The critical role of inter-firm collaboration. Electronic Commerce Research and Applications, 2(4), 350-361. doi:10.1016/S1567-4223(03)00003-6 Leonard, L Ratnasingam, P. (2008). The impact of e-commerce customer relationship management in business-to-consumer e-commerce. Journal of Electronic Commerce in Organizations, 6(4), 30. Salvatore, D. (2012). Managerial Economics in a Global Economy. Oxford, NY, USA: Oxford University Press.

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