Pizza Hut 5cs

Pizza Hut

Marketing analysis-5cs

Customers

The basic need that seeks to satisfy Pizza Hut is to offer some food to customers, but also Pizza Hut offer variety of products as customers seek greater choice in relation to different types of pizzas, types of pizzas mass, side dishes, too the customers seek facilities that will provide comfort and a staff that treats customers with courtesy and speed, the customers seek innovation in products and they are interested in new types of pizzas, also need services such as delivery, parking and Pizza Hut looking for quality in the ingredients.
Customers make decisions in groups or alone, this depends on the situation in which the customer is, when a customer is with your family or friends, they can influence the customer to buy or don’t buy to Pizza Hut, however, when clients are alone, the possibility of influencing decrease and therefore can increase the possibility of buy to Pizza Hut.

Company

Among the company skills are internationally recognized that the brand by the coverage in many cities and the time in the market, this give experience in production and marketing of pizzas, it also offer variety of products like pizzas, desserts, salads and other dishes, also offers product innovation because offer new type of pizza mass, new types of pizza, too offer various types of promotions such as the 2x1 on Tuesday, promotions in familiar lasagna and hut pack bacon and Pizza Hut has a great number of establishments ,this makes that the customers have more access to buy to Pizza Hut because realize less effort for go Pizza Hut establishment.

In conclusion Pizza Hut's strengths are its innovation in products, product variety, variety of promotions, international fame and numerous establishments.

Competition

Papa John's

At Papa John's has a simple philosophy: focus on one thing and try to do better than anyone. By keeping your simplified menu, the company can focus on the quality of their food, using only top quality ingredients. Their commitment to quality is reflected in all their ingredients from fresh dough (never frozen) prepared with purified water traditional, its sauce made with ripe tomatoes (ranging from the vine to the can in an average of six hours) until cheese made with 100% mozzarella and other premium ingredients.

D´nnos pizza

Currently the company focuses its efforts to maintain the achievements and strengthen the position of the chain, offers over 20 varieties of pizza, may order these through internet and also gives the option of customizing the ingredients that consumers want to take the pizza.

Domino's Pizza

In 1995 Domino's Pizza came to Peru inaugurated in that year 2 shops, offers a variety of products, however the variety of products it offers is less that of Pizza Hut and is characterized by its service delivery as they are very accomplished in the delivery time and have a better relationship with customers by conducting events such as Maestro Pizzero, in this event Domino's Pizza teach how to prepare pizzas to schoolboys who participate in an outing.

Context

Factors such as economic and technology promote the development of business because the technology allow that the customer access to template in Pizza Hut web site for can write a message y select content type of message and the restaurant to which the message is addressed, with this Pizza Hut can control the , complaints, compliments that have each restaurant .The economy in Peru is economic growth which makes most people have more income to buy to Pizza Hut, while the social factor is something that limits the development of the business because there is a concern for society to care their health and not eating foods such as pizzas and the political environment generated by the presidential election creates uncertainty and many people are afraid and can go to live in other cities and this reduce the potential customers for Pizza Hut.

Collaborators

The Pizza Hut contributors are young, Pizza Hut seeks collaborators to have the concept that work at Pizza Hut is working in a friendly and fun environment, based on respect and dignity.
Pizza Hut seeks that contributors know, from preparing our delicious products to be an expert in service and even become a Restaurant Manager or part of the Support Center also seeks to form or a team working together and provide flexibility for hours work.