Combat Strategies of Pizza Hut

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In the past, Pizza Hut is an outstanding restaurant, especially in offering different style of pizza. Pizza Hut is still a unique restaurant in the early 90’s. Therefore, competitors haven’t existed yet. However, Pizza Box has already existed that became Pizza Hut’s competitor.

Recently, there are more and more choices for people to choose when they want to eat pizza. For instance, California Pizza, Saizeriya Italian Restaurant, Pizza Express etc. They are not only offering similar food as pizza hut, some of them may even sell their food at a more affordable price. Apart from the growing number of restaurants, there are more restaurants offering food delivery service. For example, McDonald, Pizza Box, Cheese Pizza, Yoshinoya, Sushi One etc. There are various choices and even different style of cuisine for customers to choose. Customers can just order their food by phone or internet which is really convenient.

In order to combat the competitors, Pizza Hut has adopted several strategies on indoor dinning service and pizza delivery service.

We think the key combating strategies of Pizza Hut is that it keeps creating and promoting new style of pizza with efficient marketing strategies. New product may attract customers as some of the customers may feel bored about the original style of pizza and willing to try new things. The marketing strategies of Pizza Hut are effective as it promoted their new style of pizza through different ways. For instance, it showed advertisements on television, posted posters in public area and sent leaflet. People keep receiving message about the new dishes of Pizza Hut. People will be more likely to think of Pizza Hut when they are wondering what to eat. As a result, Pizza Hut focused on the marketing tactics and development of new dishes.

Pizza Hut allowed customers to make their choices according to their interest. Basically, customers can choose to have thin or thick layer of the pizza base. They can even pay...
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