Pizza Hut Inc. Strategy

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  • Topic: Pizza Hut, Pizza delivery, Fast food
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  • Published : June 4, 2011
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Case Study – Pizza Hut, Inc.

Case Study – Pizza Hut, Inc.
Study: Master of Information Technology Winter term 2003/04

A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main).

Disclaimer: All information, tables and values are taken by “Pizza Hut, Inc., 9-588-011, Harvard Business School”, which was published at May 7th, 1991, or is mentioned in the appendix. We intended not to use any copyrighted material for the publication. Logos and images are not subjected to our copyright.

Writers:

Christian Seudieu Gustave Tagne-Saha Stefan Schweig

783466 781840 780595

Seudieu, Tagne, Schweig

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Case Study – Pizza Hut, Inc.

Table of Contents
1. 2. About Pizza Hut..............................................................................................................3 Strategic Analysis .........................................................................................................4 2.1. EXTERNAL ENVIRONMENT .......................................................................................... 4 2.1.1. Pizza Market ....................................................................................................... 4 2.1.2. Competition in the Pizza Market ........................................................................ 4 2.1.3. Demand on the Product...................................................................................... 5 2.1.4. Features of the Product ...................................................................................... 5 2.2. FIRM INTERNAL........................................................................................................... 6 2.2.1. Franchising at Pizza Hut .................................................................................... 6 2.2.2. Pizza Hut Franchisees – The IPHFHA .............................................................. 7 2.2.3. Finance ............................................................................................................... 7 2.2.4. Suppliers ............................................................................................................. 8 2.2.5. Marketing strategies........................................................................................... 8 3. Strategy Formulation ....................................................................................................9 3.1. BUSINESS LEVEL ......................................................................................................... 9 3.1.1. Delivery at Pizza Hut, Inc. ................................................................................. 9 3.1.2. Strength............................................................................................................. 10 3.1.3. Weakness .......................................................................................................... 10 3.1.4. Opportunities .................................................................................................... 11 3.1.5. Threads ............................................................................................................. 12 3.2. CORPORATE LEVEL ................................................................................................... 13 4. Strategy Implementation ...........................................................................................13 4.1. ADAPT STRUCTURE TO STRATEGY ............................................................................ 13 4.1.1. Location Regard ............................................................................................... 13 4.1.2. Business Proposal ............................................................................................ 14 4.2. STRATEGIC LEADERSHIP ............................................................................................ 14 5....
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