Nandos
Part I
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INTRODUCTION
ORIGIN OF REPORT
This project was assigned to us in our Marketing Research course, in order to gain a practical understanding of what it takes to actually implement marketing research in a company. Our faculty gave us the liberty to choose any company of any industry, and thus we chose to do our report on Nando’s Chicken Restaurants, Bangladesh.
OBJECTIVES
The objective of this report was to analyze and evaluate the service delivery process of Nando’s Restaurant. Also, the project aimed to evaluate the existing service delivery process with the help of tools such as the GAP Model, the SERVQUAL scale, the 8 P’s of Service Marketing, the Flower of Services, and the Market/Internal/Competitor Analyses by using SPSS.
SCOPE AND LIMITATIONS
Scope
The basic idea behind the project was to evaluate Nando’s as a service company, recommend necessary steps to improve on service quality and delivery process to ensure that the restaurant can become a leader in its field. We carried out detailed consumer surveys and management discussions in order to evaluate the current brand image and for in-depth understanding of the service quality, service delivery and the brand image of the company. The food industry is a highly competitive and booming sector in Bangladesh, and we wanted to bring forth the qualities or features that made Nando’s what it is, and suggest any improvements if necessary.
Limitations
Given the scope of the study and methodology used, the limitations of the project are as follows:
• Time constraints
• The sample sizes were relatively small, which refrains us from properly representing the entire Nando’s customer and.
• Some qualitative factors were difficult to evaluate.
• Only a few of the most accesible criteria was chosen whereas several other important factors might have been overlooked.
COMPANY PROFILE
Nando's is a restaurant chain originating from South Africa with a Mozambiquan/
______________________
INTRODUCTION
ORIGIN OF REPORT
This project was assigned to us in our Marketing Research course, in order to gain a practical understanding of what it takes to actually implement marketing research in a company. Our faculty gave us the liberty to choose any company of any industry, and thus we chose to do our report on Nando’s Chicken Restaurants, Bangladesh.
OBJECTIVES
The objective of this report was to analyze and evaluate the service delivery process of Nando’s Restaurant. Also, the project aimed to evaluate the existing service delivery process with the help of tools such as the GAP Model, the SERVQUAL scale, the 8 P’s of Service Marketing, the Flower of Services, and the Market/Internal/Competitor Analyses by using SPSS.
SCOPE AND LIMITATIONS
Scope
The basic idea behind the project was to evaluate Nando’s as a service company, recommend necessary steps to improve on service quality and delivery process to ensure that the restaurant can become a leader in its field. We carried out detailed consumer surveys and management discussions in order to evaluate the current brand image and for in-depth understanding of the service quality, service delivery and the brand image of the company. The food industry is a highly competitive and booming sector in Bangladesh, and we wanted to bring forth the qualities or features that made Nando’s what it is, and suggest any improvements if necessary.
Limitations
Given the scope of the study and methodology used, the limitations of the project are as follows:
• Time constraints
• The sample sizes were relatively small, which refrains us from properly representing the entire Nando’s customer and.
• Some qualitative factors were difficult to evaluate.
• Only a few of the most accesible criteria was chosen whereas several other important factors might have been overlooked.
COMPANY PROFILE
Nando's is a restaurant chain originating from South Africa with a Mozambiquan/