Questionnaire & F0Rm Design for Marketing Research

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  • Topic: Exploratory research, Biman Bangladesh Airlines, Flag carrier
  • Pages : 5 (521 words )
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  • Published : October 13, 2010
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MARKETING RESEARCH
Introduction to Marketing Research, Defining the Marketing Research Problem & Developing an Approach, Research Design, asdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjk

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Marketing Research, 423
Chapter 10: Questionnaire & Form Design
Adiba Anis
Problem # 1 & 2
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Chapter – 10, Questionnaire & Form Design
Problems 1 & 2
Question # 1:
Develop three double-barreled questions related to flying and passengers’ airline preferences. Also develop correct versions of each question. Answer 1:
While developing a questionnaire, our prime objective remains in acquiring the information we need or require. In such a questionnaire building case, it is necessary to acquire desired information from the respondents with the help of understandable questions put down in a clear and neat format. But time and again researchers produce...
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