Template Research Proposal for the Client

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Table of Contents
1.0 Introduction.........................................................................................3 2.0 Research Problem.................................................................................3

2.1 Research Aim..............................................................................4
2.2 Research Objectives.....................................................................4 3.0 Methodology (Research Approach) .........................................................5
3.1 Primary Data Collection................................................................6
3.1.1 Quantitative....................................................................7
3.1.2 Qualitative......................................................................7
3.2 Secondary Data collection.............................................................8 4.0 Population and Sample..........................................................................8 5.0 Cost....................................................................................................9 6.0 Timing...............................................................................................10 7.0 Study Team and Relevant Experience....................................................10 8.0 Conclusions........................................................................................10 References..............................................................................................12 Bibliography............................................................................................13 Appendices.............................................................................................14

1.0 Introduction
The following report attempts to simulate a research proposal prepared for the client - Aberdeen Business School (ABS), a part of Robert Gordon University. It is written in the style of a research company putting forward proposals to ABS as part of a competitive tendering process. The aim of the report is to outline how to carry out the research in order to satisfy the needs of the client included in the brief. The report identifies the aims and objectives of the research, recommended research process, proposed methodologies (primary and secondary, quantitative and qualitative), the selected sample, costs, timing, outputs and study team. As it is an academic report, each element is supported with theory and justified. Background to the research

Although RGU's marketing efforst are mostly concentrated around postgraduate students, the undergraduate students play an important role as well. The target market for undergraduates are students between 17 and 25 years old from Scotland, EU member countries or from the rest of UK (considered separately). In terms of the target market for postgraduates, RGU is looking at people aged 24-65, of Scottish, other European (EU members) nationality or from the rest of the UK. The main international markets are India, China and Nigeria. RGU makes effort to attract people looking to enhance their career or change their career's direction.

2.0 Research Problem
ABS competes with other top Business Schools to attract high calibre, often foreign undergraduate and postgraduate students to its various courses. In order to position these courses effectively ABS needs to understand students' decision making processes. Further research is required to find out the factors that influenced the decision to study at ABS amongst its students. The impact of demographic profile, geographic location and course studied on these choice factors needs to be examined. ABS's main competitors need to be identified. (Chisnall 2005) The research will analyse whether ABS promotional tools impacted on the decision to apply to ABS by examining students' attendance at Robert Gordon University (RGU) events and the promotional materials seen.

2.1 Research Aim
The problem as described by the ABS...
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