Should the Government Protect American Jobs by Imposing Stiff Penalties on Companies That Transfer Jobs Offshore by Outsourcing or Manufacturing in a Different Country?

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BA 390 Notes

04-01-13 (Lecture 1)
* Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers. 04-03-13 (Lecture 2)
* Downsizing: Reduction of the business portfolio by eliminating products and businesses units that aren’t profitable. * Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts. 04-08-13 (Lecture 3)

* Publics: Group that has an actual or potential interest in or impact on an organization’s ability to achiever its objectives (Financial publics, media publics, Government publics) 04-10-13 (Lecture 4)

* Marketing intelligence: Systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. * Marketing research: systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. * Extranet provides information to key customers and suppliers. 04-15-13 (Lecture 5)

* Complex buying behavior – Significant differences between brands and high involvement. * Dissonance reducing buying behavior- few differences between brands and high involvement. * Variety seeking buying behavior- Significant differences between brands and low involvement. * Habitual buying behavior- is few differences between brands and low involvement. 04-17-13 (Lecture 6)

* Internal stimuli: New for new product or production equipment. * External stimuli: Idea from a trade show or advertising. * Institutional markets: Consist of hospitals, nursing homes, and prisons that provide goods and services to people in their care. * Government markets: Tend to favor domestic suppliers and require suppliers to submit bids and normally award to the lowest bidder 04-24-13 (Lecture 7)

* Best Buy angels and Demons
* Barrys (High income men)
* Jills (Suburban moms)
* Buzzes (technology...
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