Dining Cult Rising
How Nando's Cultured Celebrity Endorsement and Subliminal Resonant Enforcement into a winning marketing strategy
The Concept: Fast Casual Dining
The Cuisine: Market-esq flavoursome fresh
The Demand: Greater than Capacity
The Funny Thing: QUEUEING FOR FAST CASUAL
The Secret: Cultured Celebrity Endorsement and Subliminal Resonant Enforcement
But How Does This Business Model Work?
Of course I write about the food culture phenomenon of fast casual dining and you would be correct in thinking that you aren't to read this post without the mention of a certain poultry establishment where upon it rains a spectrum of spices.
Where to start?
How about daddy of the brands / mother to the cult rising
20 years on the high street & Nando's has shaped dutifully a culture in gastronomy of flavoursome simplicity.
The concept: chicken + revolutionary sauce + celebrity ambassadors + self-service
The customer: Singles, couples, families, young, old, ABCDE, foodies, fussies
Cuisine: Peri-Peri Poultry
The message: Good enough for celebrities to serve themselves... so you can too! Secret to success: Inexplicitly cultured celebrity endorsement
An intelligent resonant art the driving force behind Nando's acceptance onto the palette, brand exposure has been opened up to all of the senses through an era of synchronised cultivation with the music industry. The tale of nurture owes itself to the growth of an up & coming rapper from Fulham, and in Elliot Gleave, the restaurant chain sought acknowledgement as a quality eatery but more importantly from a potential ambassador whose brand value would soon be recognised through the design of an exclusive loyalty card known to the nandino's outside of the A-Z list world as...
sssshhhhhhh... Nando's Black Card sssshhhhhh...
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