Creative Technology Profile

Topics: Creative Technology, Digital audio player, Sound Blaster Pages: 2 (336 words) Published: September 17, 2008
Introduction of Creative Technology Limited

The Group is a provider of multimedia hardware and software products for use with PCs. The hardware and software products that Creative develops, manufactures and markets are used in the PC home entertainment, education, music and productivity tools markets to enhance sound, graphics or other functions of a PC. Creative's products are marketed through both the OEM and retail channels under a variety of trademarks, including the `Blaster' family name.

The principal activities of the Group consists of the design, manufacture and distribution of digitized sound and video cards, computers and related multimedia and personal digital entertainment products.


1981 – Founding of Creative by Sin Wong Hoo
1989 - It launched the Sound Blaster, making it the world's best selling sound platform for IBM-compatible PCs and the de facto industry standard sound platform. Sound Blaster® sound card put the company on the world map 1999 – Nomad line of digital audio players were introduced and later introduce the Muvo and ZEN series of potable media players 2004 – A $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players.


Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs.


Creative's mission is to expand our leadership role in the lifestyle Personal Digital Entertainment (PDE) market, using groundbreaking technology and leading-edge designs for not just the technically savvy consumers, but for everyone who enjoys entertainment. With strong focus on our user-friendly interface, multiple features and cool industrial designs, the Creative brand is synonymous with lifestyle Personal Digital Entertainment.

Strategic Intent

Creative intends to be the leader in lifestyle PDE market with worldwide headquarters to provide research and development and global...
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