Markiting Oberoi

Topics: Marketing, Marketing strategy, Hotel chains Pages: 14 (3306 words) Published: February 20, 2013
Marketing Plan Of Oberoi Hotels, NEW DELHI
The Oberoi Hotels, India, is representative of the five star brand within the 'ExclusiveBusiness Hotels of the World' group. •
The Oberoi properties are renowned for their convenient and strategic locations withinmajor cities throughout the country. •
Also synonymous with the brand are the high level of personal service guests receive, and theextensive range of comprehensive business facilities available in luxurious settings. •
The Oberoi Hotels, India has 127 exclusive rooms and is targeting corporate guests with a 2 to3night stay requirement. •
Target business segments include the IT sector, due to the proximity of the property to Gurgaonand Noida the IT HUB of India; the automotive industry in order tocapitalize on the strategic location of the hotel in relation to the Overall Motors Plantthe NCR region, ie Gaziabad, Gurgaon and Noida mainly. •

Indiaand travel trade guests attending National and International Travel Fares at theIndiaExhibition Halls. •
Differentiating the type of business service offered, from that of the competition, will assist not onlyin building the Oberoi brand as a whole, but will attract frequent business travelers, who require ahigher level of personal service and recognition than they can receive at competitive five star properties in NEWDELHI. This will provide the Oberoi hotel with an opportunity to leverage its corecompetencies as regards servicing the business traveller in a luxurious environment. Situation Analysis

The Oberoi Group

The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countriesunder the luxury ‘Oberoi’ and five-star ‘Trident’ brands. •
The Group is also engaged in flight catering, airport restaurants, travel and ttheirservices, car rentals, project management and corporate air charters. •
Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency. •
Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoihotels and resorts have received innumerable awards and accolades. •
Trident hotels are five-star hotels that have established a reputation for excellence and areacknowledged for offering quality and value. These hotels combine state of the art facilitieswith dependable service in a caring environment, presenting the ideal choice for business andleisure travellers. At present there are nine Trident hotels in India. These are located inMumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region),Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Oberoi Group also operatesa Trident hotel in the Saudi Arabian city of Jeddah. •

The last decade has witnessed the debut of new luxury Oberoi leisure hotels in India andabroad. In India, these hotels include The Oberoi Rajvilas, Jaipur; The Oberoi Amarvilas,Agra; Wildflotheyr Hall, Shimla in the Himalayas; The Oberoi Vanyavilas, Ranthambhore; TheOberoi Cecil, Shimla and The Oberoi Udaivilas, Udaipur. Overseas, the new hotels includeThe Oberoi, Lombok in Indonesia, The Oberoi, Mauritius and The Oberoi, Sahl Hasheesh inEgypt. The Oberoi Zahra, Luxury Nile Cruiser, Egypt was launched

The group specializes inoccupying strategic, inner city locations and serving primarily corporateclients. •
The group has a high instance of repeat business across all its brands, particularly the OberoiHotelss properties, which account for 68% of total revenue across the group. •
The Oberoi Hotels, NEW DELHI, is dependent on annually contracted clients from the travel trade,automotive and IT sectors with guaranteed room nights per year. This area of business accountsfor 70% of the property's revenue. Oberoi Hotels

Market Needs

The Oberoi Hotels offers value and benefits to their clients, over and above the standard of facilities. •
They seek to provide their guests with an exemplary personal service, and level of...
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