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Blueprint of Hotels in Bangalore and Their Marketing Mix

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Blueprint of Hotels in Bangalore and Their Marketing Mix
|nitk |
|BLUEPRINT OF HOTELS |
|AND THEIR MARKETTING MIX |
| |
|Shrisha.S |
|12hm32 |

|Guided by Dr.Sunil.D.Souza |

[pic]

Abstract

Bangalore is one of the fastest growing cities in India. It is characterized by high inflow of investments, both foreign and domestic. The presence of a large number of multinationals and other corporate gives a wide consumer base for this segment. Bangalore, being one of the major tourist attractions in South India, attracts a large number of tourists, both foreign and domestic. The city being famous as the garden city of India is a regular host to a number of events like industry meets, AGMs, seminars—both national and international—new product launches, and so on. The city has also witnessed mega-events like the Miss World Contest, popular cricket matches, music concerts, and international summits, which have given a tremendous boost to the 5-star and 5-star deluxe segment of the


References: 1) http://www.thelalit.com 2) http://www.oberoihotels.com 3) http://www.tripadvisor.in 4) http://www.lemeridien-bangalore.com 5) www.sljol.info/index.php ----------------------- TRAVELLOR RATING
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