To show our report we have used a SWOT analysis based on presentation of Holiday Inn Hotel situated in South Luton.Holiday Inn is a brand name applied to hotels within the InterContinental Hotels Group(IHG). The original Holiday Inn chain of hotels was founded in 1952 in Memphis, Tennessee by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travelers within the USA.( http://en.wikipedia.org/wiki/HolidayJnn) Holiday Inn have provided services for business people and also for individuals tourists a comfortable, casual atmosphere where everyone can relax and enjoy amenities such as: restaurant, swimming pool, fitness center and comfortable lounges. (www.holidayinn.com)
Holiday Inn is experiencing a renaissance of growth and succes: It was named "Best Brand in The World" at the 2006 Annual Business Traveler Asia Pacific Awards. It is Europę’ s fastest growing brand. (www.wikipedia.pl) One of the most important strengths is that the Hotel is located in a Rural area and just 10 minutęs drive from Luton Airport. The hotel offers an excellent rangę of amenities suitable for people with a business lifestyle or also for those who are going for just pleasure. In addition the hotel has a massive car park with 300 spaces and places for disabled people at the front of the hotel and controlled acces gates. Furthermore Holiday Inn Hotel in Luton has basics standards such as double bedrooms and single bedrooms with TV, satelite, coffee and tea makers etc. furthermore meet custumer needs room are devided into smokers and non-smokers areas also has a Business Center (6 meeting rooms) with all equipments that business people may need, like for example: DVD Player, LCD Projector, Modem Lines, Lectern etc. On the other hand Holiday Inn has variety services for people who need some time just for themselves. Those people can enjoy using a gym, swimming pool, jacuzzi, sauna, dance studio and they can even visit a...
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