MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN
INTERNATIONAL ACADEMY OF BUSINESS
Chair of Management and Marketing
Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR”
3rd year student
Full time, group MN – 0901;
Houman Sanandaji, Senior Lecturer
Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL
1.1 The concept and the essence of marketing.
1.2 Components of marketing research.
1.3 Stages of marketing research process
1.4 Marketing plan and its essence.
1.5 Marketing techniques.
1.5.1 Marketing techniques in general.
1.5.2 Business behavior: marketing
1.5.3 Advertising, promotion, packaging and branding
1.6 Types of marketing strategies
1.7 The system of marketing control.
Chapter 2. DESCRIPTION OF THE LIBRARY OF ZHAMBIL AND INCREASING OF DEMAND THROUGH MARKETING PLAN.
2.1 Executive Summary
2.2 Situation Analysis
2.3 Market Summary
2.3.1 Target Markets
2.3.3 Market Demographics
2.3.4 Market Behaviors
2.3.5 Market Needs and Demands
2.3.6 Market Trends
2.3.7 Market Growth
2.4 SWOT Analysis
2.5 Alternative Providers
2.6 Keys to Success
2.7 Critical Issues
2.8 Marketing Strategy
2.8.2 Marketing Objectives
2.8.3 Financial Objectives
2.9 Target Markets
2.12.1 Marketing and Promotions Team
2.13 Contingency Planning
Chapter 3. IMPROVEMENT OF MARKETING MANAGEMENT ACTIVITIES AND SUGGESTIONS FOR THE ORGANIZATION OF EVENTS
3.1 Organization of library services. Attracting readers to the library.
3.2 The content and organization of work with readers.
3.2.1 Questionnaire "Readership Libraries
3.3Working with the readers and customers
Marketing is an integrated system of organization and management of the company, aimed at maximizing sales, achieving high efficiency of trade operations and expand market share. In other words, this is a special management concept, in which all the activities of firms subject to the ultimate goal are effective marketing. Any business must be able to evolve and innovate to be ahead of the competitors and this can be achieved through a strategic marketing plan which will define goals and the direction to reach them.
A marketing plan is a systematic process of evaluating marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control. It outlines the company’s strategy to create, satisfy and maintain customers. The marketing plan links marketing activities with marketing and strategy objectives and is important in ensuring the company’s focus and direction.
I believe marketing is very relevant topic in today's world and interest to it is growing from year to year. In any business it is important, if not vital, to know your competitors and what you are going to be competing against, to develop and sustain competitive advantage. Understanding your customers either potential or existing, means to develop your marketing strategy around them, for without an adequate market plan, any business will not be profitable. Successful marketing means providing the right service in the right place at...
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