Marketing Plan for Entrepreneur

Only available on StudyMode
  • Download(s) : 69
  • Published : November 3, 2012
Open Document
Text Preview
MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN

INTERNATIONAL ACADEMY OF BUSINESS

Chair of Management and Marketing

COURSE PAPER

Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR”

Prepare by:

3rd year student

Full time, group MN – 0901;

C.A. Sankova

Checked by:

Houman Sanandaji, Senior Lecturer

Almaty

2010

Content

INTRODUCTION.5

Chapter 1. THE ESSENCE, TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL6

1.1 The concept and the essence of marketing.6

1.2 Components of marketing research.7

1.3 Stages of marketing research process8

1.4 Marketing plan and its essence.9

1.5 Marketing techniques.10

1.5.1 Marketing techniques in general.10

1.5.2 Business behavior: marketing11

1.5.3 Advertising, promotion, packaging and branding12

1.5.4 Sponsorship13

1.6 Types of marketing strategies14

1.7 The system of marketing control.16

Chapter 2. DESCRIPTION OF THE LIBRARY OF ZHAMBIL AND INCREASING OF DEMAND THROUGH MARKETING PLAN.19

2.1 Executive Summary19

2.2 Situation Analysis20

2.3 Market Summary20

2.3.1 Target Markets20

2.3.2Market Geographic21

2.3.3 Market Demographics21

2.3.4 Market Behaviors21

2.3.5 Market Needs and Demands22

2.3.6 Market Trends22

2.3.7 Market Growth23

2.4 SWOT Analysis23

2.4.1 Strengths23

2.4.2 Weaknesses23

2.4.3 Opportunities23

2.4.4 Threats24

2.5 Alternative Providers24

2.6 Keys to Success24

2.7 Critical Issues25

2.8 Marketing Strategy25

2.8.1 Mission25

2.8.2 Marketing Objectives26

2.8.3 Financial Objectives26

2.9 Target Markets26

2.10 Positioning26

2.11 Strategy27

2.12 Implementation28

2.12.1 Marketing and Promotions Team28

2.13 Contingency Planning29

Chapter 3. IMPROVEMENT OF MARKETING MANAGEMENT ACTIVITIES AND SUGGESTIONS FOR THE ORGANIZATION OF EVENTS29

3.1 Organization of library services. Attracting readers to the library.30

3.2 The content and organization of work with readers.30

3.2.1 Questionnaire "Readership Libraries30

3.3Working with the readers and customers32

CONCLUSION36

REFERENCES:37

INTRODUCTION.

Marketing is an integrated system of organization and management of the company, aimed at maximizing sales, achieving high efficiency of trade operations and expand market share. In other words, this is a special management concept, in which all the activities of firms subject to the ultimate goal are effective marketing. Any business must be able to evolve and innovate to be ahead of the competitors and this can be achieved through a strategic marketing plan which will define goals and the direction to reach them.

  A marketing plan is a systematic process of evaluating marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control. It outlines the company’s strategy to create, satisfy and maintain customers. The marketing plan links marketing activities with marketing and strategy objectives and is important in ensuring the company’s focus and direction.

I believe marketing is very relevant topic in today's world and interest to it is growing from year to year. In any business it is important, if not vital, to know your competitors and what you are going to be competing against, to develop and sustain competitive advantage. Understanding your customers either potential or existing, means to develop your marketing strategy around them, for without an adequate market plan, any business will not be profitable. Successful marketing means providing the right service in the right place at...
tracking img