Employability Report
0511933- Employability (The consultancy project)
13
Ruskin Glass Centre consultancy report
Assessment 2
By Simone Shepherd
Executive Summary
This report will outline the proposed project by the Ruskin glass centre. Ruskin Glass centre based in Stourbridge west midlands contacted myself and fellow consultants as they had a desire to broaden the current exposure of the venue in regards to marketing and offering potential new ventures, although they were an average functioning company they saw the potential to utilize other aspects of the company by making use of venue as a whole. It was the role of the consultants to find ways of executing these potential ideas and in doing this and prior to being able to provide answers as consultants we had to draw to theories to give us insight into the area’s we needed to research and also to provide a basis and focus point . These theories being feasibility, consumer motivation and implementation theories, as well as these individually we looked at managerial theories and theories surrounding group dynamic’s to ensure as consultants they were able to work together and communicate effectively, after delegating roles, both as a team and individually work was distributed and carried out, timescales were set as well as smart objectives and we used a blog and a facebook group page as means of communicating.
After analysing various theories to aid the consultancy project, the project commenced where qualitative research was collected and collated and with further research of the venue, it’s history, it’s features and functions and the use of many company analysis techniques recommendations were drawn up and delivered to the organisation
This report will discuss the Ruskin glass centre and the issues under investigation, conducting a critical analysis of the concept’s and theories that helped form the consultancy project. The report will conclude by comparing the main findings of the research with theoretical
13
Ruskin Glass Centre consultancy report
Assessment 2
By Simone Shepherd
Executive Summary
This report will outline the proposed project by the Ruskin glass centre. Ruskin Glass centre based in Stourbridge west midlands contacted myself and fellow consultants as they had a desire to broaden the current exposure of the venue in regards to marketing and offering potential new ventures, although they were an average functioning company they saw the potential to utilize other aspects of the company by making use of venue as a whole. It was the role of the consultants to find ways of executing these potential ideas and in doing this and prior to being able to provide answers as consultants we had to draw to theories to give us insight into the area’s we needed to research and also to provide a basis and focus point . These theories being feasibility, consumer motivation and implementation theories, as well as these individually we looked at managerial theories and theories surrounding group dynamic’s to ensure as consultants they were able to work together and communicate effectively, after delegating roles, both as a team and individually work was distributed and carried out, timescales were set as well as smart objectives and we used a blog and a facebook group page as means of communicating.
After analysing various theories to aid the consultancy project, the project commenced where qualitative research was collected and collated and with further research of the venue, it’s history, it’s features and functions and the use of many company analysis techniques recommendations were drawn up and delivered to the organisation
This report will discuss the Ruskin glass centre and the issues under investigation, conducting a critical analysis of the concept’s and theories that helped form the consultancy project. The report will conclude by comparing the main findings of the research with theoretical
Bibliography: Books and journals David, R. F. (2007). Strategic management. 11th ed. new jersey: Prentice Hall. Hyde. F, K. (2000). Qualitative Market Research: An International Journal. Recognising deductive processes in qualitative research. 3 (2), 82-90. Kotler, P., Armstrong, G., Saunders, J., Wong, V. (1999). Principles of Marketing. 2nd Ed. New Jersey: Prentice Hall Inc. 86, 84,106, 184, 230 Mullins, J. L. (1999) Management and organisational behaviour, 5th edition, London: Financial Times Pitman O’ Toole, W. (2011) Events Feasibility and Development. Elsevier Oxford Online sources http://smallbusiness.chron.com/swot-analysis-marketing-strategy-5071.html http://www.businessdictionary.com/article/632/using-swot-analysis-to-develop-a-marketing-strategy/ .