Starbucks Global Issues
Business Faculty
Starbucks Case Study.
Written by:
Module title: Issues in Global Business & Consultancy
Module code: 6IM004
Word count: 2902
Contents
Introduction 3
Methodology 4
Company’s profile 5
Globalisation 6 Globalisation of markets 6 Globalisation of production 7 Antiglobalisation protests 7
Business ethics 8 Employment practices 8 Human rights 8 Environmental pollution 9 Moral obligations 9
Conclusion 10
References: 11
Introduction
Globalisation referred by Hill (2009) is the shift towards a more integrated world. It is the process of economies, societies and cultures integrated through a global network. One of those networks is trade network. This means that there is a movement of materials and goods between national boundaries. Globalisation also involves movement of labour and causes a variety of effects: political ethical, cultural, social, etc. More importantly, the effects brought by it can cause issues that require further investigation.
The purpose of this report is to center around a major organisation – Starbucks Coffee Company and to carry out a depth investigation into its position in global market and issues related to it.
The report will firstly present the research methods used to get the information and justify that. Secondly, will discuss globalisation and its position in Starbucks Company including criticism that exists. Later on, the report will discuss ethical issues raised by the globalisation of the company, including employment practices, human rights, environmental pollution and moral obligations. Finally, the conclusion will be drawn.
Methodology
In order to investigate the company and its operations, the research has to be carried out so that issues could be addressed. As described by University of Oxford, research “comprise creative work undertaken on a
Starbucks Case Study.
Written by:
Module title: Issues in Global Business & Consultancy
Module code: 6IM004
Word count: 2902
Contents
Introduction 3
Methodology 4
Company’s profile 5
Globalisation 6 Globalisation of markets 6 Globalisation of production 7 Antiglobalisation protests 7
Business ethics 8 Employment practices 8 Human rights 8 Environmental pollution 9 Moral obligations 9
Conclusion 10
References: 11
Introduction
Globalisation referred by Hill (2009) is the shift towards a more integrated world. It is the process of economies, societies and cultures integrated through a global network. One of those networks is trade network. This means that there is a movement of materials and goods between national boundaries. Globalisation also involves movement of labour and causes a variety of effects: political ethical, cultural, social, etc. More importantly, the effects brought by it can cause issues that require further investigation.
The purpose of this report is to center around a major organisation – Starbucks Coffee Company and to carry out a depth investigation into its position in global market and issues related to it.
The report will firstly present the research methods used to get the information and justify that. Secondly, will discuss globalisation and its position in Starbucks Company including criticism that exists. Later on, the report will discuss ethical issues raised by the globalisation of the company, including employment practices, human rights, environmental pollution and moral obligations. Finally, the conclusion will be drawn.
Methodology
In order to investigate the company and its operations, the research has to be carried out so that issues could be addressed. As described by University of Oxford, research “comprise creative work undertaken on a
References: 1. Hill, C. W. L. (2009) International Business: Competing in the Global Marketplace. 8th edn. New York: McGraw-Hill/Irwin. 2. Brassington, F. & Pettitt, S. (2003) “Principles of Marketing”. 4th edn. London: Prentice Hall. 3. Marques, J. F. (2008) Spiritual Performance from the Organisational Perspective: a Starbucks Way, Corporate Governance. 8 (3), pp. 248-257. 4. Vrontis, D., Thrassou, A. & Lamprianou, I. (2009) International Marketing Adaptation versus Standardisation of Multinational Companies, International Marketing Review. 26 (4/5), pp. 477-500. University of Oxford. (2010) Frascati Definition of Research. [Online]. Available at: http://www.admin.ox.ac.uk/rso/applying/frascati.shtml (Accessed 3 December 2010). Colorado State University. (2010) Writing @ CSU [Online]. Available at: http://writing.colostate.edu/guides/research/casestudy/pop2a.cfm (Accessed 5 December 2010) Starbucks Coffee. (2010) Starbucks Company Profile. [Online]. Available at: http://www.starbucks.com/assets/company-profile-feb10.pdf (Accessed: 13 December 2010). Global Exchange. (2003) Lattes for all: Starbucks plans global expansion. [Online]. Available at: http://www.globalexchange.org/campaigns/fairtrade/coffee/662.html (Accessed: 13 December 2010). Pajamadeen. (2008) Why Starbucks Failed in Australia. [Online]. Available at: http://www.pajamadeen.com/tag/starbucks (Accessed 13 December 2010). University of Florida. (2010) Cultural Imperialism. [Online]. Available at: http://iml.jou.ufl.edu/projects/Spring01/Poux/Cultural%20Imperialism.html (Accessed 15 December 2010). Spiked. (2008) Starbucks and the socialism of fools. [Online]. Available at: http://www.spiked-online.com/index.php/site/article/5547/ (Accessed 9 December 2010). Business Week. (2005) Starbucks: Selling the American Bean. [Online] Available at: http://www.businessweek.com/innovate/content/dec2005/id20051201_506349.htm (Accessed 11 December 2010). Organic Consumers Association. (2010) Starbucks’ Grinding Labor By Doug Nielson. [Online]. Available at: http://www.organicconsumers.org/starbucks/grinding.cfm (Accessed 13 December 2010). The Telegraph. (2010) Bahrain human rights petition Starbucks. [Online]. Available at: http://www.telegraph.co.uk/news/worldnews/middleeast/bahrain/8191731/Bahrain-human-rights-petition-Starbucks.html (Accessed 13 December 2010).