Report on Bata
COMPANY PROFILE
1.0 Background/History of Bata SHOE COMPANY
A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today, Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years, Tomas Bata capitalized on knowledge, expertise and skills to propel his newly founded company forward. It is now the world’s largest manufacturer and marketer of footwear operating across the globe.
Today the Bata Shoe Organization is a sprawling geo-centric company encompassing operations in more than 70 countries around the world and is managed by 4 regional commercial business units (CBUs) across five continents. It serves 1 million customers per day, employs more than 50,000 people, operates 5,000 retail outlets, manages a retail presence in over 70 countries and runs 27 production facilities across 20 countries.
In Bangladesh, Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Currently Bata Shoe Company (Bangladesh) Limited operates two manufacturing facilities – one in Tongi and the other in Dhamrai. With a production capacity of 110,000 pairs of shoes daily, the company also has a modern tannery facility with an output of 5 million square feet of leather annually. Annual shoe sales currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of Tk 5 billion.
|Dhamrai Factory |Tongi Factory |
Bata is playing a pivotal role in developing the leather industry of the country. Bata has a
1.0 Background/History of Bata SHOE COMPANY
A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today, Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years, Tomas Bata capitalized on knowledge, expertise and skills to propel his newly founded company forward. It is now the world’s largest manufacturer and marketer of footwear operating across the globe.
Today the Bata Shoe Organization is a sprawling geo-centric company encompassing operations in more than 70 countries around the world and is managed by 4 regional commercial business units (CBUs) across five continents. It serves 1 million customers per day, employs more than 50,000 people, operates 5,000 retail outlets, manages a retail presence in over 70 countries and runs 27 production facilities across 20 countries.
In Bangladesh, Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Currently Bata Shoe Company (Bangladesh) Limited operates two manufacturing facilities – one in Tongi and the other in Dhamrai. With a production capacity of 110,000 pairs of shoes daily, the company also has a modern tannery facility with an output of 5 million square feet of leather annually. Annual shoe sales currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of Tk 5 billion.
|Dhamrai Factory |Tongi Factory |
Bata is playing a pivotal role in developing the leather industry of the country. Bata has a
References: 1. Batabd.com (2012) Bata Shoe Company (Bangladesh) Limited, Available at: http://www.batabd.com/about-us.html, (Accessed on: 8th October, 2012) 2 3. Imam.S (2010) Environmental reporting in Bangladesh for Bata, Social and Environmental Accountability Journal, Vol.19, Iss: 2, Pp. 12-14 4 5. Kotler, P.and Armstrong (2010) Principles of Marketing ( 13th Edn.), Pearson Prentice Hall, India 6 7. Notes Desk (2012) Porter’s Five forces Model, Available at: http://notesdesk.com/notes/strategy/porters-five-forces-model-porters-model/ (Accessed on: 7 Octobrer, 2012) 8