Sunslik Report
Sunsilk Shampoo Report
S NO
Topic
Page No.
1.
Executive Summary
04
2.
Corporate Mission and Objectives
05
3.
Marketing Strategy& organization structure
6-7
4.
Marketing target Strategy
8-9
5.
Distribution, promotion,Sunsilk product strategy
10-12
6.
Branding strategy
13
7.
Promotional strategy
14
8.
Market Situation Analysis (PEST)
15-16
9.
SWOT Analysis
16-17
10.
Competitive Environment and Market Analysis
18
11.
Company
18-19
12.
Competitive strategy and advantages
19-20
13.
Communication Tools of Sunsilk &Branding
20-22
14.
Target marketing strategies
22-24
15.
Target marketing strategies
24-28
16.
Promotional plan
29
17.
Sources
30
Unilever Pakistan SUNSILK
Executive Summary:
Sunsilk is a brand that provides the hair care facilities. It is a brand of Unilever. It targets the segment on women of 16 to 40 years of age having middle or upper income class. Sunsilk brand is sold in more than 69 countries world-wide. Sunsilk was introduced in Pakistan in 1989. Its main competitors in the market are Pantene and in rural areas Bio-Amla.
Theintroduction of shampoo in Pakistan dates back to the British reign in the country. Being arecent progress the growth of shampoo or rather the penetration levels of shampoo inthe Pakistan has been commendable.The shampoo market in Pakistan is estimated to be Rs 2,500-3,000 crore. The shampoomarket is Pakistan is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic, herbal and anti dandruff, the shampoo market in Pakistan has managed to tap users of the various segments according to their requirements and preferences.
Due to the continuous efforts of the top shampoo brands in Pakistan penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in Pakistan include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that
S NO
Topic
Page No.
1.
Executive Summary
04
2.
Corporate Mission and Objectives
05
3.
Marketing Strategy& organization structure
6-7
4.
Marketing target Strategy
8-9
5.
Distribution, promotion,Sunsilk product strategy
10-12
6.
Branding strategy
13
7.
Promotional strategy
14
8.
Market Situation Analysis (PEST)
15-16
9.
SWOT Analysis
16-17
10.
Competitive Environment and Market Analysis
18
11.
Company
18-19
12.
Competitive strategy and advantages
19-20
13.
Communication Tools of Sunsilk &Branding
20-22
14.
Target marketing strategies
22-24
15.
Target marketing strategies
24-28
16.
Promotional plan
29
17.
Sources
30
Unilever Pakistan SUNSILK
Executive Summary:
Sunsilk is a brand that provides the hair care facilities. It is a brand of Unilever. It targets the segment on women of 16 to 40 years of age having middle or upper income class. Sunsilk brand is sold in more than 69 countries world-wide. Sunsilk was introduced in Pakistan in 1989. Its main competitors in the market are Pantene and in rural areas Bio-Amla.
Theintroduction of shampoo in Pakistan dates back to the British reign in the country. Being arecent progress the growth of shampoo or rather the penetration levels of shampoo inthe Pakistan has been commendable.The shampoo market in Pakistan is estimated to be Rs 2,500-3,000 crore. The shampoomarket is Pakistan is categorized according to the benefits they provide. Mostly consisting of three kinds of shampoos cosmetic, herbal and anti dandruff, the shampoo market in Pakistan has managed to tap users of the various segments according to their requirements and preferences.
Due to the continuous efforts of the top shampoo brands in Pakistan penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in Pakistan include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that