From the begging well-known company's
such as Proctor & Gamble, Garnear,
Unilever etc. are producing and marketing
shampoos like Pantene Pro-V, Sunsilk,
Head & Shoulders etc.
Each and every shampoo have some
unique qualities. Like Anti-Dandruff,
Conditioner, Hair fall prevention etc.
We are going to launch a new shampoo
which contains various qualities in one
Our shampoos name is “RUDYS- ALL in
Its been developed by the “RUDYS”
company and by world famous hair experts.
Each and every company have a mission
statement. Its is very important. Because it
emphasizes the company’s strength in the
market place. Our purposes are very clear in our
mission statement. Our mission statement is:
Objective sets our goals, that what we do in
Our objectives are :
Access the concept of product acceptability
credibility and perceived benefits.
Examine consumer’s assessment of the product
in terms of product performances and related
Explore consumer’s reaction towards
Understand consumer’s perception of quality
advertisement in terms of its impact.
Situation Analysis & 3C’s
We have developed 3C’s to understand the
market, our consumers and our company’s
The 3C’s are :
Both Men and Women
15-56 years old
Income level: middle to higher class.
Situation Analysis & 3C’s (contd.)
Head & Shoulders
It is divided into different departments to
ensure proper care.
Human Resource Management.
To understand the market condition and to
improve our product and to make sure of better
services, we have done SWOT analysis of our
High quality products
Strong brand loyalty
Different shampoo size is available
Large network distribution
SWOT Analysis (contd.)
Strong competition with different kinds of wellknown shampoos Late product launch
Popularity is not established yet
Problems of distribution in urban areas
Hair color is temporary
Great opportunities in developing areas of
Chance to gain brand loyalty
SWOT Analysis (contd.)
Increase the shampoo consumption due to
Heavy investment in research shampoo
Providing unique and best qualities
High competition in the market
Rapidly change of raw materials
Problem for sensitive skin
Threats from the customers
New form new entrants
Uncertain economic condition of the country
• To understand the market Segmentation is very
much important.We have segmented our
marke on Geographically,Demographically,and
on Behavioural basis.
» To make our product available.
» Spreading all over the country
» Using the shampoo in the age of 15-56.
» Making the price very reasonable.
» Using it to make your hair coloured.
» Earing customer loyalty.
• After analyzing the whole market we
emphasises on any specific portion.We
targeted those people who is in 15-56 year
• We have developed 4P”s in this section.
• PRODUCT: ’’RUDYES” packs their shampoo in
Size of shampoo
Large (500 ml)
• PRICE:”RUDYS” fix the rate considering whole
classes of people.
We want to spread our RUDYS...