Rudy's: Market Analysis

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Hello Everyone

Welcome
to Our

Presentation

Background Summary
 From the begging well-known company's
such as Proctor & Gamble, Garnear,
Unilever etc. are producing and marketing
shampoos like Pantene Pro-V, Sunsilk,
Head & Shoulders etc.
 Each and every shampoo have some
unique qualities. Like Anti-Dandruff,
Conditioner, Hair fall prevention etc.
 We are going to launch a new shampoo
which contains various qualities in one
shampoo.
 Our shampoos name is “RUDYS- ALL in
ONE”
 Its been developed by the “RUDYS”
company and by world famous hair experts.

Mission Statement
 Each and every company have a mission
statement. Its is very important. Because it
emphasizes the company’s strength in the
market place. Our purposes are very clear in our
mission statement. Our mission statement is:

“Your Hair,
We Care”

Objective
 Objective sets our goals, that what we do in
future.
 Our objectives are :
 Access the concept of product acceptability
credibility and perceived benefits.
 Examine consumer’s assessment of the product
in terms of product performances and related
benefits.
 Explore consumer’s reaction towards
packaging.
 Understand consumer’s perception of quality
advertisement in terms of its impact.

Situation Analysis & 3C’s
 We have developed 3C’s to understand the
market, our consumers and our company’s
management system.
 The 3C’s are :
 Consumers
 Competitors
 Company





Consumers:
Both Men and Women
15-56 years old
Income level: middle to higher class.

Situation Analysis & 3C’s (contd.)









Competitors:
Pantene Pro-V
Sunsilk
Head & Shoulders
All Clear
Garnear
Company:
It is divided into different departments to
ensure proper care.
 Marketing
 Human Resource Management.
 Finance

SWOT Analysis
 To understand the market condition and to
improve our product and to make sure of better
services, we have done SWOT analysis of our
product.









Strength:
International Company
Well-known brand
High quality products
Strong brand loyalty
Consumer trust
Different shampoo size is available
Large network distribution

SWOT Analysis (contd.)
 Weakness:
 Strong competition with different kinds of wellknown shampoos  Late product launch
 Popularity is not established yet
 Problems of distribution in urban areas
 Hair color is temporary
 Opportunity:
 Great opportunities in developing areas of
Bangladesh
 Chance to gain brand loyalty

SWOT Analysis (contd.)
 Increase the shampoo consumption due to
awareness
 Heavy investment in research shampoo
 Providing unique and best qualities









Threats:
High competition in the market
Rapidly change of raw materials
Problem for sensitive skin
Threats from the customers
New form new entrants
Uncertain economic condition of the country

SEGMENTATION
• To understand the market Segmentation is very
much important.We have segmented our
marke on Geographically,Demographically,and
on Behavioural basis.
• Geogrphically:
» To make our product available.
» Spreading all over the country

• Demographically:
» Using the shampoo in the age of 15-56.
» Making the price very reasonable.

• Behavioural:
» Using it to make your hair coloured.
» Earing customer loyalty.

TARGETING
• After analyzing the whole market we
emphasises on any specific portion.We
targeted those people who is in 15-56 year
range.
• We have developed 4P”s in this section.
» Product
» Price
» Place
» Promotion

TARGETING (contd.)
• PRODUCT: ’’RUDYES” packs their shampoo in
different sizes.

Size of shampoo
 Large (500 ml)

Prize
270/-

 Medium (200ml)

125/-

 Semi-medium (100ml)

62/-

 Mini (5ml)

3/-

TARGETING (contd.)
• PRICE:”RUDYS” fix the rate considering whole
classes of people.

TARGETING (contd.)
• PLACE

We want to spread our RUDYS...
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