marketing plan
Yumpanada
Marketing Plan
Table of Contents Page
I. Product Description 3
II. Target Market 3
III. Demand and Supply Analysis 3-12
1. Survey Result 4-8
2. Observation Result 9-10
3. Focus Group Interview 11-12
IV. Sales Projection 12
V. Marketing Mix 12-13
1. Product 12
2. Price 12
3. Place 12
4. Promotion 13
VI. Marketing/Selling Expenses 13-14
A. Product Description
Emapanadahan has made a very delicious concept of empanada. Empanadahan got information their target market so that the product will click in the market.The product is YUMPANADA. They also think of how to make it special to satisfy the consumers. Yumpanada is yours to try!
B. Target Market
Empanadahan has decided to sell Yumpanadas to the students of Xavier University. Empanadahan decided it so sell to Xavier University because they can surely afford Yumpanadas. Most of all the snacks of Xavier University are usual to them. Empanadahan, as student also of Xavier University, wants to have a taste and new snack to the campus so we thought to sell it to Xavier University students.
1. Area
The company decided to sell the products in SEC Mall, Xavier University.
2. Demographic Profile
The company will sell the product to the students of Xavier University in all colleges and with a daily allowance of 100 and above. The company will sell this to students who are finding a snack that will surely satisfy them.
C. Demand and Supply Analysis
The survey was done of course to the campus because the company’s target market is the students of Xavier University.
The Survey Results and Pie Charts:
1. Survey Questionnaire Result and Interpretation
1. Do you like Empanada?
When we are doing our survey question in the campus we saw in the result that 91% of student in the campus like to eat Empanada and 9% don’t like empanada.
Marketing Plan
Table of Contents Page
I. Product Description 3
II. Target Market 3
III. Demand and Supply Analysis 3-12
1. Survey Result 4-8
2. Observation Result 9-10
3. Focus Group Interview 11-12
IV. Sales Projection 12
V. Marketing Mix 12-13
1. Product 12
2. Price 12
3. Place 12
4. Promotion 13
VI. Marketing/Selling Expenses 13-14
A. Product Description
Emapanadahan has made a very delicious concept of empanada. Empanadahan got information their target market so that the product will click in the market.The product is YUMPANADA. They also think of how to make it special to satisfy the consumers. Yumpanada is yours to try!
B. Target Market
Empanadahan has decided to sell Yumpanadas to the students of Xavier University. Empanadahan decided it so sell to Xavier University because they can surely afford Yumpanadas. Most of all the snacks of Xavier University are usual to them. Empanadahan, as student also of Xavier University, wants to have a taste and new snack to the campus so we thought to sell it to Xavier University students.
1. Area
The company decided to sell the products in SEC Mall, Xavier University.
2. Demographic Profile
The company will sell the product to the students of Xavier University in all colleges and with a daily allowance of 100 and above. The company will sell this to students who are finding a snack that will surely satisfy them.
C. Demand and Supply Analysis
The survey was done of course to the campus because the company’s target market is the students of Xavier University.
The Survey Results and Pie Charts:
1. Survey Questionnaire Result and Interpretation
1. Do you like Empanada?
When we are doing our survey question in the campus we saw in the result that 91% of student in the campus like to eat Empanada and 9% don’t like empanada.