lays pakistan
THE EXORDIUM
Nothing is deserving worship Almighty Allah, the most Merciful, Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides us with the Holy Prophet Mohammed (Peace be upon him) and Holy Quran to explore it. We supplicate that Allah grant us serenity to accept the things we cannot change, courage to change the things we can, and wisdom to know the difference.
Table of Contents
Table of Contents 3
Introduction: 4
HISTORY 4
COMPANY 6
Mission Statement: 6
What you are selling: 6
Competitors: 8
Keys to Success: 8
FLAVOURS 9
Nutritional information 9
Bag of Lays Baked Chips 9
Key Objectives 10
MARKETING ENVIRONMENT 12
MICROENVIRONMENT 12
MACRO ENVIRONMENT 14
SWOT Analysis 16
Strengths 16
Weaknesses 18
Opportunities 18
Threats 19
MARKETING STRATEGY 21
Marketing Objective 21
LAY’S Target Markets 21
Holistic Marketing 22
Relationship Marketing 23
Integrated Marketing 23
Product 24
Levels of Products 24
Pricing Strategies 27
PROMOTION PLANNING 28
Internal Marketing: 28
Corporate social Responsibility 29
Conclusion 30
Introduction:
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo. For more than 75 years, Frito Lay has enjoyed growing the best snacks on earth starting with simple, farm-grown ingredients.
To continue growing the best snacks on earth, they are working to reduce their impact on the environment by improving how they make their snacks.
Frito-Lay is also dedicated to giving consumers a wider range of healthier choices. They offer great-tasting chips with less fat through their Baked! line and snacks made only from natural ingredients, which contain no artificial colors, flavors or preservatives with their Natural line. All of their snack chips contain 0 grams of trans fat.
HISTORY
Native American chef George Crum invented potato chips in 1853 while
Nothing is deserving worship Almighty Allah, the most Merciful, Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides us with the Holy Prophet Mohammed (Peace be upon him) and Holy Quran to explore it. We supplicate that Allah grant us serenity to accept the things we cannot change, courage to change the things we can, and wisdom to know the difference.
Table of Contents
Table of Contents 3
Introduction: 4
HISTORY 4
COMPANY 6
Mission Statement: 6
What you are selling: 6
Competitors: 8
Keys to Success: 8
FLAVOURS 9
Nutritional information 9
Bag of Lays Baked Chips 9
Key Objectives 10
MARKETING ENVIRONMENT 12
MICROENVIRONMENT 12
MACRO ENVIRONMENT 14
SWOT Analysis 16
Strengths 16
Weaknesses 18
Opportunities 18
Threats 19
MARKETING STRATEGY 21
Marketing Objective 21
LAY’S Target Markets 21
Holistic Marketing 22
Relationship Marketing 23
Integrated Marketing 23
Product 24
Levels of Products 24
Pricing Strategies 27
PROMOTION PLANNING 28
Internal Marketing: 28
Corporate social Responsibility 29
Conclusion 30
Introduction:
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo. For more than 75 years, Frito Lay has enjoyed growing the best snacks on earth starting with simple, farm-grown ingredients.
To continue growing the best snacks on earth, they are working to reduce their impact on the environment by improving how they make their snacks.
Frito-Lay is also dedicated to giving consumers a wider range of healthier choices. They offer great-tasting chips with less fat through their Baked! line and snacks made only from natural ingredients, which contain no artificial colors, flavors or preservatives with their Natural line. All of their snack chips contain 0 grams of trans fat.
HISTORY
Native American chef George Crum invented potato chips in 1853 while