Skullcandy Headphones
Taylor Armstrong
Marketing
November 17, 2011
Table of Contents * Introduction……………………………….Pages 3-4 * Current Marketing Situation…………….Pages 4-5 * Marketing Mix and Target Market……..Pages 6-7 * Executive Summary………………………Page 8 * Work Cited………………………………..Page 9
Introduction to the company and Industry Skullcandy is a company that marketing and sells many things. These things may vary from headphones and earphones all the way to clothing such as hats and T-shirts. Skullcandy was founded by Rick Alden in Park City, Utah. (Wikipedia, 2011) Rick started it in 2003 by a product called the Skullcandy Portable Link. The Skullcandy Portable Link is a headphone that uses the LINK system and is combined with hands-free cellular technology. Mr. Alden brought the product to the International Consumer Electronics Show in Las Vegas, Nevada. Many people really liked the idea because it allowed people to listen to music on a cell phone, but when a call came in the music would stop and you could answer the call with the headphones still in.(Wikipedia, 2011) The first place to buy the Skullcandy products was, Milo Snow & Skate, a action sports shop in Utah. (Wikipedia, 2011) Since its start in 2003 Skullcandy has sold many different kinds of headphones and Appeal. By 2005 Skullcandy brought its annual sales up to 1.3 million dollars and became ranked as the third most-sold of headphones in the United States market. In 2008 Alden was a part of the top one-hundred venture entrepreneurs in the nation. Also, in 2008 Skullcandy was named “the world’s coolest ear bud” by “Fortune Magazine”. (Wikipedia, 2011) In later part of 2008 Skullcandy became backed financially by Goode Partners. Goode Partners is a private equity firm. (Wikipedia, 2011) In the year of 2009 Skullcandy hit the one-hundred million dollar mark in sales, and Alden was quoted saying “We’re gunning for number one” according to the Salt Lake City Tribune. On January 28, 2011
Marketing
November 17, 2011
Table of Contents * Introduction……………………………….Pages 3-4 * Current Marketing Situation…………….Pages 4-5 * Marketing Mix and Target Market……..Pages 6-7 * Executive Summary………………………Page 8 * Work Cited………………………………..Page 9
Introduction to the company and Industry Skullcandy is a company that marketing and sells many things. These things may vary from headphones and earphones all the way to clothing such as hats and T-shirts. Skullcandy was founded by Rick Alden in Park City, Utah. (Wikipedia, 2011) Rick started it in 2003 by a product called the Skullcandy Portable Link. The Skullcandy Portable Link is a headphone that uses the LINK system and is combined with hands-free cellular technology. Mr. Alden brought the product to the International Consumer Electronics Show in Las Vegas, Nevada. Many people really liked the idea because it allowed people to listen to music on a cell phone, but when a call came in the music would stop and you could answer the call with the headphones still in.(Wikipedia, 2011) The first place to buy the Skullcandy products was, Milo Snow & Skate, a action sports shop in Utah. (Wikipedia, 2011) Since its start in 2003 Skullcandy has sold many different kinds of headphones and Appeal. By 2005 Skullcandy brought its annual sales up to 1.3 million dollars and became ranked as the third most-sold of headphones in the United States market. In 2008 Alden was a part of the top one-hundred venture entrepreneurs in the nation. Also, in 2008 Skullcandy was named “the world’s coolest ear bud” by “Fortune Magazine”. (Wikipedia, 2011) In later part of 2008 Skullcandy became backed financially by Goode Partners. Goode Partners is a private equity firm. (Wikipedia, 2011) In the year of 2009 Skullcandy hit the one-hundred million dollar mark in sales, and Alden was quoted saying “We’re gunning for number one” according to the Salt Lake City Tribune. On January 28, 2011
Cited: Russell, G. (2011, September 27). Skullcandy: The Next Headline-Stealing Growth Story . Retrieved November 16, 2011, from Seeking Alpha: http://seekingalpha.com/article/296310-skullcandy-the-next-headline-stealing-growth-story Skullcandy. (2011). Skullcandy Earphones. Retrieved November 16, 2011, from Skullcandy: http://skullcandyearphones.org/ Tika, N. (2010, April 24). How I Did It: Rick Alden, Skullcandy. Retrieved November 16, 2011, from INC.: http://www.inc.com/magazine/20080901/how-i-did-it-rick-alden-skullcandy.html Wikipedia. (2011, November 5). Skullcandy. Retrieved November 16, 2011, from Wikipedia: http://en.wikipedia.org/wiki/Skullcandy