Lego - Structure and Stuff
Company Profile
An introduction to the LEGO Group 2007
It is LEGO philosophy that “good play” enriches a child’s life – and its subsequent adulthood. With this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learning and developing – through play.
It all began in 1932 ...
The founder, Ole Kirk Christiansen, hit upon the LEGO name in 1934. He took the first two letters of the Danish words LEG GODT, meaning “play well”, and put them together – quite unaware that one meaning of the word in Latin is ... “I put together”. Today – many years later – LEGO is both the name and the idea behind the company. Play is a key element in children’s growth and develop- ment, and play stimulates the imagination, the emergence of
ideas, and cre- ative expression. It is LEGO philos- ophy that “good play” enriches a child’s life – and its subsequent adulthood. With
this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learn- ing and developing – through play.
True to its motto – Only the best is good enough – the LEGO Group has emphasised the importance of high quality throughout its 75- year history, ensuring that consumers return to LEGO products again and again. At the same time the LEGO system means that many thousands of building elements can be easily combined in innumerable ways – and just as readily dismantled again. The more LEGO bricks you have, the more fertile your creativity can be- come, and there are hours of play in the LEGO brick that you don’t find elsewhere.
Child’s play is an ever-changing world, and the company’s product development departments therefore work systematically
An introduction to the LEGO Group 2007
It is LEGO philosophy that “good play” enriches a child’s life – and its subsequent adulthood. With this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learning and developing – through play.
It all began in 1932 ...
The founder, Ole Kirk Christiansen, hit upon the LEGO name in 1934. He took the first two letters of the Danish words LEG GODT, meaning “play well”, and put them together – quite unaware that one meaning of the word in Latin is ... “I put together”. Today – many years later – LEGO is both the name and the idea behind the company. Play is a key element in children’s growth and develop- ment, and play stimulates the imagination, the emergence of
ideas, and cre- ative expression. It is LEGO philos- ophy that “good play” enriches a child’s life – and its subsequent adulthood. With
this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learn- ing and developing – through play.
True to its motto – Only the best is good enough – the LEGO Group has emphasised the importance of high quality throughout its 75- year history, ensuring that consumers return to LEGO products again and again. At the same time the LEGO system means that many thousands of building elements can be easily combined in innumerable ways – and just as readily dismantled again. The more LEGO bricks you have, the more fertile your creativity can be- come, and there are hours of play in the LEGO brick that you don’t find elsewhere.
Child’s play is an ever-changing world, and the company’s product development departments therefore work systematically