Preview

Lego

Good Essays
Open Document
Open Document
512 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lego
LEGO
-is a line of construction toys . The company’s flagship product consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts.Founder: Ole Kirk Christiansen, 1934.
Lego History
The Lego Group began in the workshop of Ole Kirk Christiansen, a carpenter from Billund, Denmark, who began making wooden toys in 1932. It expanded to producing plastic toys in 1947.
Lego Trivia 1. The company is named after the Danish phrase leg godt (Norks/Norwegian), which means “play well“. 2. The Group’s motto is det bedste er ikke for godt which means roughly ‘only the best is good enough‘ (more literally ‘the best is never too good’). This motto was created by Ole Kirk to encourage his employees never to skimp on quality, a value he believed in strongly. 3. Manufacturing of these bricks occurs at a number of locations around the world. Molding is done in Billund, Denmark, Nyíregyháza, Hungary and Monterrey, Mexico. Brick decorations and packaging is done at plants in Denmark, Hungary, Mexico and Kladno in the Czech Republic. 4. According to an article in BusinessWeek in 2006, the company could be considered the World’s No. 1 tire manufacturer; the factory produces about 306 million tiny rubber tires a year 5. There are also sets designed to appeal to young girls such as the Belville and Clikits lines which consists of small interlocking parts that are meant to encourage creativity and arts and crafts. 6. Bionicle is a line of toys that is marketed towards those in the 7–16 year-old age range 7. The group’s Duplo product line, introduced in 1969, is a range of simple blocks which measure twice the width, height and depth of standard blocks, and are aimed at younger children. 8. Fabuland’ ran from 1979 to 1989. The more advanced ‘ Technic’ was launched in 1977. ‘ Primo‘ is a line of blocks by the company for very young children that ran between 2004 and 2006. In 1995 ‘ Baby‘ was

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mt460 Unit 6

    • 733 Words
    • 3 Pages

    With Lego trying to differentiate themselves from other manufacturers, they can certainly continue with the themed Lego’s they have been. By continuing to keep track of today’s trends of children in the middle to upper middle class, they can stay ahead of the competition. Once Lego has established the trends among the selected demographic and even ages, they can implement a strategy to produce Lego products that will appeal to middle and upper class children.…

    • 733 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Lego Case Study

    • 432 Words
    • 2 Pages

    The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. He made toys for his son.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Hex Bug Cabab Essay

    • 605 Words
    • 3 Pages

    Rocket orginal toy for older children , it has a smaller size and a larger stomp pad ,…

    • 605 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Golf Club Research Paper

    • 458 Words
    • 2 Pages

    This amazing company that designs, manufacturers and sells everything you need in terms of golf equipment and accessories, is a well known…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Lego Case

    • 1291 Words
    • 6 Pages

    Prior to the Flextronics offshore outsourcing project, LEGO had a very tight control of all the elements of the value chain. Their production plants were expansive and specialized which, in theory, would create a higher degree of standardization. Their Swiss factories only produced DUPLO toys and Technic products, their Danish factory solely produced LEGO System products, and the U.S. facility focused on American demands, while only 5 to 10 percent of the LEGO Group’s total production was outsourced to Chinese manufacturers.…

    • 1291 Words
    • 6 Pages
    Good Essays
  • Best Essays

    The Lego Group Case Study

    • 3243 Words
    • 10 Pages

    Wiencek, Henry. The World of LEGO Toys. New York: Harry N. Abrams, Inc., Publishers, 1987. ISBN 0-8109-2362-9.…

    • 3243 Words
    • 10 Pages
    Best Essays
  • Good Essays

    • Child searching for a gift sooner or later is going to encounter the world famous LEGO brand • Many of today’s parents, each new LEGO experience bring back memories • “I remember my brother had a biscuit tin full of red and white LEGO bricks……..”…

    • 1957 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Lego Case Analysis

    • 1542 Words
    • 6 Pages

    The LEGO Group’s vision was to “inspire children to explore and challenge their own creative potential”. Its motto, “Only the Best is Good Enough,” had stuck with company since 1932 when Ole Kirk Christiansen, a Danish carpenter, established the company in the small town of Billund in Jutland, Denmark, to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With this in mind, the LEGO Group has developed and marketed a wide range of products, all founded on the same basic philosophy of learning and developing — through play.”3 With this simple idea, the company had through its history grown into becoming a major multinational corporation, and was by 2009 the world’s fifth largest manufacturer of toys in terms of sale.…

    • 1542 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In the mid-1990s the Lego Group was composed of 45 companies which disseminated Lego toys in 133 countries around the world, with estimated annual revenues of 2 billion approximately; this company is considered the fifth largest toy company in the world. The fabulous global success of Lego can be accredited to the inventiveness of the Lego System toys and to the cohesive advertising tactic of this organization. This company (Lego brand of toys) was formed in 1932 when Christiansen, a carpenter from Denmark, agrees to spread his business of carpentry by industrializing a woody line of toys who named Lego.…

    • 1391 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Lego Group

    • 915 Words
    • 4 Pages

    • 1964: Lego model cars • 1966: Lego train • 1967: DUPLO® brick • […] • 1976: Harley Davidson motorcycle • 1983: figures with movable arms and legs • 1994: Lego pirates line • 2000: Lego studio • […]…

    • 915 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    For one, the company’s ideal for toys stem from its roots of lock and metal fitting—collecting all the right pieces and fitting them together to complete a set. Its collectability is one of its greatest marketing strategy. Same for the kids, it is a matter of pride once you manage to complete a set.…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    paragraph

    • 298 Words
    • 2 Pages

    Childhood toys advance either social or gender constructs to propel the concept of gender identity. Lego is a perfect example of a gender-neutral toy. Lego consists of colorful interlocking plastic bricks and an accompanying array of gears, mini figures and various other parts. Lego began manufacturing interlocking toy bricks in 1949. Since then a global Lego subculture has developed, supporting movies, games, competitions, and six themed amusement parks. In 1978, Lego produced the first mini figures, which have since become a staple. Lego's popularity is demonstrated by its wide representation. It was usages in many forms of cultural works, including books, films and art work. Lego is a legendary toy brand for boys to play a creation that used bricks to create multiple art works. As of 2013, around 560 billion Lego parts had been produced. It connected in many ways, to construct such objects as buildings. Anything constructed can then be taken apart again, and the pieces used to make other objects. However, this stance has since softened. At this period of time that toy brands are everywhere to attract kids towards their product. Toys are like technologies clothes for kids. Both genders can play Lego most of the time but they created more things for little girls to play. It is trained all the kids to be smart by ready instructions or even how to think things binds together. It is known as one of the best toys for both genders of that era. In fact, Lego is a brand that was really creative that can apply for kids while they are growing, things are just get more improve and better over time. Lego had really brilliant idea about made a place call Lego Land for all ages. Lego allowed children of both genders to express themselves.…

    • 298 Words
    • 2 Pages
    Good Essays
  • Good Essays

    LEGO Case Study

    • 684 Words
    • 2 Pages

    LEGO is a family toy maker that was founded by Kirk Kristiansen family in Billund, Denmark in 1934. At the begin, LEGO concentrate on the wood bricks, in 1958 they change the material into plastic. Since 1980, LEGO group through established DACTA to expand education opportunities to their toys, they were developed such as Expert series, LEGO City sets, LEGO Star Wars. Then, in recent years, because of the technical trend, LEGO expand their toys in other area, they developed the video game of Star War, the app of LEGO for the iPhone. In 2011, LEGO add LEGO Friends for their brick kingdom, and this phase can bring them more attract and profits.…

    • 684 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Lego case study analysis

    • 1354 Words
    • 4 Pages

    By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns every year. This was mostly due to factors out of the control of Lego and other toy companies because, firstly, a research suggested that the demand of children who were primary customers of these companies were changing rapidly to fashionable and electronic products. They had lesser attention span and looked for instant gratification, and were lesser inclined to play with toys involving physical activity. Also Lego found it difficult to be competitive when its manufacturing base was in European markets while toy companies were moving to Far East and Middle East where labor was comparatively cheaper.…

    • 1354 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Tweens

    • 443 Words
    • 2 Pages

    In the 50’s and 60’s, little girls were playing with their baby dolls and boys had their toy trucks. They had the ability to play with the innocence and the imagination of a child. The child being between the ages of birth to 14. According to Hymowitz, The Toy Manufacturers of America Facebook targets kids only birth to 10. Dolls and toy trucks have been replaced with video games and Iphones instead.…

    • 443 Words
    • 2 Pages
    Satisfactory Essays