Lego Case Study
Topic1. What campaigns have been tremendously successful?
Have you ever tried to “LEGO”? “LEGO” is toy of men and women of all ages in the world. I want to talk about Lego that has been tremendously successful.
• First, the origin of “LEGO”
The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. He made toys for his son.
• Second, what does “LEGO” means?
In 1934, his company came to be called "LEGO", derived from the Danish phrase leg godt, which means, "Play well".
• Third, why he changed from wood to plastic: one day, there was a big fire in factory. So, Ole Kirk Christiansen changed the way of making “LEGO”
This picture is first “LEGO” made with wooden. This picture is now “LEGO” made with plastic
Topic2. Analyze why the campaign succeeded
• …show more content…
Expanding customer base
Brick & Funny of Assemble
2. Change target: “LEGO” made toy for assemble mania
In 2009.Starwars, in 2010.Toystroy, in 2011.Ninjago, in 2012.Superheros… In 2011 “LEGO” make money above $ 4,500,000,000 and 105% improve for 3 years.
They make new culture “LEGO ART” and called toys of adult.
3. IMAGINE CAMPAIGN
“LEGO” record target of sales about 22%, which is best figures in Toy Company.
Imagine Campaign is making a mania class. It improves persons’ imaginative power even adult.
Topic3. Offer recommendations to other marketers.
Accordingly, I analyzed why the campaign succeeded and why the campaign failed. The reason of failed is immoderate extension of business. That made massive deficit. So when you management company you should consider that it is possible or impossible. The other side “LEGO” did imagine campaign that is really successful. For that reason if one campaign looks impossible but fortunately it can be success. Nobody cannot sure it will be good or fail. But when you make a thorough investigation you can do everything.
Reference
Have you ever tried to “LEGO”? “LEGO” is toy of men and women of all ages in the world. I want to talk about Lego that has been tremendously successful.
• First, the origin of “LEGO”
The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. He made toys for his son.
• Second, what does “LEGO” means?
In 1934, his company came to be called "LEGO", derived from the Danish phrase leg godt, which means, "Play well".
• Third, why he changed from wood to plastic: one day, there was a big fire in factory. So, Ole Kirk Christiansen changed the way of making “LEGO”
This picture is first “LEGO” made with wooden. This picture is now “LEGO” made with plastic
Topic2. Analyze why the campaign succeeded
• …show more content…
Expanding customer base
Brick & Funny of Assemble
2. Change target: “LEGO” made toy for assemble mania
In 2009.Starwars, in 2010.Toystroy, in 2011.Ninjago, in 2012.Superheros… In 2011 “LEGO” make money above $ 4,500,000,000 and 105% improve for 3 years.
They make new culture “LEGO ART” and called toys of adult.
3. IMAGINE CAMPAIGN
“LEGO” record target of sales about 22%, which is best figures in Toy Company.
Imagine Campaign is making a mania class. It improves persons’ imaginative power even adult.
Topic3. Offer recommendations to other marketers.
Accordingly, I analyzed why the campaign succeeded and why the campaign failed. The reason of failed is immoderate extension of business. That made massive deficit. So when you management company you should consider that it is possible or impossible. The other side “LEGO” did imagine campaign that is really successful. For that reason if one campaign looks impossible but fortunately it can be success. Nobody cannot sure it will be good or fail. But when you make a thorough investigation you can do everything.
Reference