CHI 1. Marketing Lego to children:
2. Lego began manufacturing interlocking toy bricks in 1949, since which a global Lego subculture has developed: a. Supporting movies/ Games / Competitions
b. Five themed amusement parks
3. Since it began producing plastic bricks, the Lego Group has released thousands of sets with a variety of themes, including town and city, space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west.
4. Lego’s marketing Themes to children’s.
5. .Over the years the Lego Company have developed over 20 licensed themes from numerous cartoon and film franchises. 6. Including:
7. Avatar: The Last Air bender, Batman, Ben 10, Cars, Harry Potter, Indiana Jones, Lord of the Rings, Pirates of the Caribbean, Prince of Persia, Speed Racer, Spider-Man, SpongeBob Square Pants, Star Wars, Super Heroes, Thomas the Tank Engine, and Toy Story. 8. The most highly successful sales were for the Lego Star Wars and Lego Indiana Jones. 9. Some of Lego sets have been discontinued such as Prince of Persia, and other licensed themes related to movie releases. 10. The Lego Group has released thousands of sets with a variety of other themes, including town and city, space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west.
11. Marketing through video games:
12. The Lego video game market has branched out since 1997. 13. Beginning with games such as Lego Island and Lego Creator. Popular titles include the 1999 game Lego Racers and the 2001 game Lego Racers 2. 14. More recent licensed games include Lego Star Wars, Lego Indiana Jones, Lego Batman, and many more. 15. Marketing through films and television:
c. A movie called LEGO: The Adventures of Clutch Powers was released on DVD in February 2010. This was a completely computer-animated film made by Tinseltown Toons. It is a crossover movie comprising many Lego themes....
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