Keurig History

It only takes one cup of coffee from Green Mountain Coffee to have not only a good morning, but a great one. The advertisement shows a hand holding a cup of Green Mountain Coffee. It is hovering over a lake with a green mountain forest surrounding it. The catchphrases “Good morning” is written above the cup of coffee and “Great morning” is in the front of the cup. The white steam from the coffee is rising upward in a winding formation upward towards the clouds as if the steam and clouds are one. Below the cup it says, ‘Everything is better with a great cup of coffee. Exceptionally smooth. Perfect balance. A harmonious blend of flavor, body, and aroma”. This advertisement works by its simplicity. By keeping it basic, it can get both male and
(www.gmcr.com) was founded by Bob Stiller in 1980 when he got a cup of coffee in Waitsfield, Vermont. It was incorporated in 1981. Originally a small café in Waitsfield, the company would eventually invest in Keurig in 1993. At the same time the company had gone public where Green Mountain would change the way coffee at home and at work was made. It was where the Keurig Single Cup Brewing System would take off. Keurig is well-known as a lead innovator in specialty coffee and coffee makers where its brewing technology and award-winning coffee is in the top ranks with others like Starbucks, Peet’s Coffee, and Coffee Bean. In order to stay strong with other brands and competitors, Keurig has distribution agreements with Dunkin Donuts, Folgers, Newman’s Own, and many others. Green Mountain was named the largest purchaser of Fair Trade Certified coffee in the world in 2010. It helps to make more environmental and social projects
Like the plush green valleys and mountains in Vermont, the advertisement continues to stand by its name and hold to their tradition of being green and environmentally friendly. The ad remains to be humble and attractive to all. The simple look of the ad manages to stick to the Green Mountain tradition of simple and tasteful. One should consider giving themselves a chance to try this product and see for themselves. From humble beginnings and standing behind their product, Green Mountain Coffee has proven to stand on their own. Coffee companies can go all out with their over the top commercials and flashy advertisements, doing whatever it takes to draw in customers one cup at a time. The point is to keep customers; customers that will remain loyal and spread the word to others. If one sees that they do not have to spend a lot of money in order to have a great cup of coffee. The start of a great morning at home can be had if just given one cup of Green Mountain Coffee. Its smooth taste and perfect aroma can put one on top for which they will have a great day and a better tomorrow. Having not been a coffee drinker, I may be swayed by this advertisement to try a cup of Green Mountain Coffee to judge for myself. Green Mountain takes pride in their product and has the backbone to support it with their successful dealing and marketing by being simple and humble