The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising's basic appeals.
The advertisement appeals to men by providing an outlet for their need for affiliation, the need to aggress, and the need to dominate.
One of the most common appeals toward men in advertising is concerning the need for affiliation among men. This advertisement depicts a photograph of six hard-working men performing various duties all around a brand new Ford truck. Above this photograph is another picturing six empty styrofoam cups of coffee. These subtle innuendoes are intended to support one of the major themes of the ad that this particular truck provides seating for six. The way the cups are pictured, lying atop of one another supports the idea that many men hold that friendship and comradeship is greatly important to the success of their lives. Another detail supporting this idea is the fact that the men in... [continues]
Cite This Essay
(1999, 10). Advertisements Built Ford Tough. StudyMode.com. Retrieved 10, 1999, from http://www.studymode.com/essays/Advertisements-Built-Ford-Tough-16290.html
"Advertisements Built Ford Tough" StudyMode.com. 10 1999. 10 1999 <http://www.studymode.com/essays/Advertisements-Built-Ford-Tough-16290.html>.
"Advertisements Built Ford Tough." StudyMode.com. 10, 1999. Accessed 10, 1999. http://www.studymode.com/essays/Advertisements-Built-Ford-Tough-16290.html.