Keurig Kold Case Study

The marketing mix factor that I believe contributed heavily to the downfall of the Keurig Kold was the product itself. A unique aspect of the Keurig Kold is its ability to chill drinks beforehand so that they come out cold, however, according to this article, http://www.businessinsider.com/keurig-kold-reviews-are-brutal-2015-10, that alone was not able to balance out the many flaws of this product. The first thing many consumers noticed about the product is its massive size, weighing around 23 pounds, which means that in order to accommodate the large machine, you would need a lot of counter space. Compared to SodaStream’s slim design, the Keurig Kold seem inferior in this sense. Furthermore, consumers expected a quick and easy way to create