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My favorite Brand

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My favorite Brand
Kuerig My favorite brand
Gilbert Martinez
MKT/421
June 8th 2015
Kelly Duman
Kuerig My favorite brand
Companies aim to develop ways to promote their brand and look to target consumers. The purpose of this paper is to share what brand I felt sold me and made me want to go out and buy and stay purchasing this companies product. The brand that I am passionate about is Kuerig. In 1998 Kuerig was started by Colby college roommates Peter Dragone and John Sylvan. The company started to provide brewing of single cups of coffee that provide better consistency in the quality of the coffee.

Reasons why I am passionate about Kueirg
The First reason I am passionate about this brand is that the company continues to reinvent themselves by coming up with new products and always staying fresh for their customers to keep us coming back and purchasing their products, and wanting to be loyal customers. A second major reason for me is that they continue to put customers first and their level of customer satisfaction is unbelievable. When you buy a product that is backed by the Kuerig logo you can have confidence knowing that if anything goes wrong with it the company will stand behind its product and right any wrong. The third reason why I am passionate about this brand is it’s good. I enjoy coffee a lot, and this company puts out a good product and delivers great tasting coffee for a great price. They have a variety of coffee available also they have tea and just now released Kuerig Kold to make soda and other cold drinks.

Loyal customer relationships across different groups.
Coffee can be purchased and made anywhere. People who drink their coffee knows that when you need a cup. YOU NEED A CUP! With that said the easiest way to get a quick cup of coffee that taste good and easy to grab and does not cost a lot.
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