International Bisness

Topics: Malaysia, Economy of Malaysia, Johor Bahru Pages: 2 (770 words) Published: May 17, 2013
1.0 Introduction
Earlier on, biscuits were regarded as part of people who were ill, but at present is one of the most preferred fast foods across various age groups. This was the time when the urban population was looking for ready-made food at a convenient cost. The London Biscuits Berhad (LBB) is one of the most prominent biscuits brands in Malaysia. The company was established during 1981 and till today has managed to maintain a distinctive position in the Malaysia biscuits industry. London Biscuits Berhad was operating on a small scale with a few production lines the company’s main business was manufacturing corn-based snacks from its rented factory premises in Tampoi, Johor. Dato’ Sri Liew Kuek Hin as a board of directors London Biscuits Berhad saw the potential of turning the company around to become a leading food manufacturer in Malaysia. Through financial allocations provided and management practices, the entry of the Dato’ Sri Liew Kuek Hin brought new and progressive winds of change to the company. It have own 12 factory premises linked with production, warehouse and office facilities with 600 person employees. In an effort to raise funds to expand its business and establish a presence in the Malaysian corporate world, the company decided to initiate an Initial Public Offering on the Malaysian Stock Exchange and now, London Biscuits Berhad was successfully listed on the Second Board of Bursa Malaysia Securities Berhad in January 2002. 18 months after its maiden listing on the Second Board, LBB finally qualified for a listing on the Main Board in September 2003. London Biscuits Berhad engaged in manufacturing and trading of snacks, the company offers packed and ready to eat products, which can be categorize into corn based snacks and cake products, such as Swiss rolls, pie cakes and layer cakes. In addition, it also manufacturer range assorted chocolate confectionery, including chocolate-coated peanuts and...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Tariffs: International Trade and Tariff Essay
  • International Business Essay
  • international trade Essay
  • International Finance Essay
  • Essay on International Business Memo
  • subjects of international law Essay
  • international marketing case study Essay

Become a StudyMode Member

Sign Up - It's Free