Preview

Pet Industry Research Paper

Satisfactory Essays
Open Document
Open Document
1507 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pet Industry Research Paper
9/4/2012

Pet Industry: Products, Services, and Careers
Mariana C. Rossoni Serão, PhD
Postdoctoral Research Associate Companion Animal Nutrition

September 4, 2012

2011-2012 Pet Owners Survey (APPMA)
• 63% of U.S. households have at least one pet
▫ ~72.9 million homes ▫ ~4 out of 10 pet-owning households are multiple pet owners ▫ In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008

U.S. Pet Ownership (2011)
Animal Dog Cat Fish Bird Small animal Reptile Equine # of U.S. households that have a pet (millions) 45.6 38.9 12.6 5.7 5.0 4.6 2.4

1

9/4/2012

Market Data
• US sales of pet products and services increased 6.2% from 2009, and reached $48.35 billion in 2010 …show more content…
$19.53 billion estimated for 2011 - up 4.8% from 2010 • Worldwide – $95.7 billions until 2017
Country USA Brazil Japan UK France Germany Russia 2012 $ Millions 20,182 4,329 4,285 3,579 3,309 2,649 2,226 Annual Growth Rate 2.5 3.8 2.4 0.7 1.0 0.2 11.8

7

9/4/2012

Petfood Trends
• Petfood trends closely follow human food trends
▫ ▫ ▫ ▫ ▫ Organic Natural Higher-quality ingredients Homemade Raw

8

9/4/2012

Treats
• • • • • • • • • Sales of biscuits/treats increased by 8% in 2010 Biscuits Bones – Rawhide or animal Dried meats Extruded treats Functional treats Frozen Homemade Bakery

9

9/4/2012

Clicker Question #2
• What type of diet do you feed your pet – either at school or home? A. Dry kibble B. Canned diet C. Raw meat D. Homemade E. I don’t have a pet

For 2011, it estimated that $50.84 billion will be spent on our pets in the U.S. Estimated Breakdown: Food Supplies/OTC Medicine Vet Care Live animal purchases Pet Services $19.53 billion $11.4 billion $14.11 billion $2.15 billion $3.65 billion

Sales
Food Supplies/Medicine Vet care Live animals Pet services

10

9/4/2012

Kitty Litter
• New trends - newspaper pellets or silicon based …show more content…
15

9/4/2012

Veterinary Technician Specialties
• Veterinary Emergency Critical Care Technicians • Veterinary Technician Anesthetists • Veterinary Dental Technicians • Veterinary Behavior Technicians

Becoming a veterinary technician
• AVMA-accredited programs • Clinical experience • Professional regulation • Resources
▫ www.avma.org ▫ National Association of Veterinary Technicians in America (www.navta.net)

Animal Sciences Research
• Education and training:
▫ MS ▫ MS + PhD ▫ PhD

16

9/4/2012

Animal Science Research
• Companion animal nutrition

Animal Sciences Research
• Companion animal reproductive biology and physiology

Animal Sciences Research
• Human-animal relationships: Animals as helpers and healers

17

9/4/2012

Animal Sciences Research
• Companion animal behavior and psychology

Behavior – dog training

Behavior – dog training
• Responsible ownership • Service dogs

18

9/4/2012

Animal Sciences Research
• Companion animal welfare • Journal resources (both online w/UIUC)
▫ Society & Animals
 www.psyeta.org

▫ Journal of Applied Animal Welfare Science
 www.psyeta.org/jaaws

Animal Sciences Research
• Human-companion animal
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Kennel Technician Research Paper
    • 98 Words
    • 1 Page

    Kennel Technician Research Paper

    As a kennel technician, I was responsible with taking care of animals staying in the clinic ranging to small and large animals. This included bathing and grooming animals, feeding and watering the animals, and giving any necessary medications. At my clinic, the kennel technicians also helped assist the veterinarians and technicians during procedures and exams. These responsibilities included helping restrain animals, give vaccinations, run blood panels, and run fecal examinations. Also when we were shorthanded I was a receptionist. This mostly included answer phone calls, checking in and out clients, and help answer any of the clients’ questions.…

    • 98 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Paws And Claws Research Paper
    • 3542 Words
    • 15 Pages

    Paws And Claws Research Paper

    All fieldwork, data processing and analysis were completed in-house by Ipsos-Reid Corporation, formerly known as Angus Reid Group. In addition to the attitudinal segmentation of pet owners, the main focus of the analysis is by the type and number of pets owned. The two major areas of the study are Pet Health and Pet Food. This report presents the main findings of the study in summary charts and tables. The complete statistical cross-tabulations of the results have been reported under separate cover. A copy of the questionnaire is appended. In addition to the Paws & Claws survey, a supplementary omnibus research was conducted in April 2001 with 1000 adult Canadians nation-wide to determine the incidence of pet ownership and attitudes toward pet…

    • 3542 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Final Paper
    • 3450 Words
    • 3 Pages

    Final Paper

    to a exceptional total of US$ 476.294 Billion and according to the Fortune Global 500 is…

    • 3450 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Case 2 Breeder s Own
    • 1234 Words
    • 4 Pages

    Case 2 Breeder s Own

    Breeder’s Own Pet Food, Inc. is currently missing out on potential revenues from retail sales because they have not entered that market. Sales of dog food will total about $14 billion in 2011 at manufactures’ prices. There is a huge market and growth opportunity that they are missing out on. They need to make the public aware of the Breeder’s Mix brand name, what the packaging looks like, and the fact that Breeder’s Mix is a high-quality dog food. As well as direct dog owners to shop for dog food in the frozen-food section of supermarkets. They will have to overcome some key challenges such as overcoming potential objections to frozen dog food, lack of appeal of frozen food, pricing, and introducing a new food to a new market for their company.…

    • 1234 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Veterinary Technician Research Paper
    • 527 Words
    • 3 Pages

    Veterinary Technician Research Paper

    First, a career in veterinary technologist and technician would bring me great personal satisfaction. I enjoy working, helping out, and simply being around animals. For example, Julie Legred, a veterinary technician and executive director at the National Association of veterinary technicians in America, says, “We do everything except diagnose, prescribe and do surgery. They often work in private clinics and animal hospitals, assisting veterinarians with the care of animals” ("Veterinary Technologist and Technician"). Without veterinary technologists and technicians,…

    • 527 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sandy Clark Annotated Bibliography
    • 1149 Words
    • 4 Pages

    Sandy Clark Annotated Bibliography

    Using random digit dialing, and national sample of 201 adults were called using a 30-45 minute telephone survey that looked at the effects of dog ownership plays in the lives of dog owners in the U.S. They found that single individuals gained greater benefit, specifically women associated with a greater well-being than men. The study did not show an association between dog ownership, and depression. However, pets do have a positive influence on health & well-being (Garrity & Stallones, 1998). Dog ownership has been associated with lower depression among women, but not men (Risman, 1998).…

    • 1149 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Veterinary Technician Research Paper
    • 2011 Words
    • 9 Pages

    Veterinary Technician Research Paper

    This report examines the field of a veterinary technician and it identifies the specialization process in being a veterinary technician. The pages that follow outline the profession of a veterinary technician, including: the history of veterinary technicians, training and education required skills and interests recommended, work environment, duties, and annual earnings. This report concludes with recommendations regarding veterinary technicians and the steps concerning a career in being a veterinary technician.…

    • 2011 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    Actg351 Hw1
    • 995 Words
    • 4 Pages

    Actg351 Hw1

    2011 350,000 3,150,000 3,500,000 10.00% 2012 2,500,000 1,700,000 4,200,000 59.52% 2013 4,250,000 0 4,250,000 100.00% 1,619,200 1,669,200 -50,000…

    • 995 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Audit for Pets at Home
    • 2542 Words
    • 11 Pages

    Marketing Audit for Pets at Home

    The UK pet care market was worth £3.6 billion in 2011, and has grown compared to 2010 (£3.3 billion) despite the difficult economic conditions we’ve experienced over the past few years (the market is expected to grow steadily until 1016 when it’s estimated to be worth approximately £3.9 billion). The growth has mainly been driven by increased spend on cat and dog foods (Euromonitor, 2012) and this growth shows that pet owners are trying not to compromise their spending on their pets. Despite growth in the market, PAH should remain aware of the uncertainty within the UK retail market at present as pressure on consumers disposable incomes remains high, thus directors should be prepared for any future…

    • 2542 Words
    • 11 Pages
    Good Essays
    Read More
  • Powerful Essays

    Acme Case Study
    • 3738 Words
    • 15 Pages

    Acme Case Study

    This report analyzes the market potential of the dog shaped letter holder in the black, chrome and gold-plated coloring. Qualities and potential of the product include the following. The dog shaped letter holder has a huge target market spanning the entire globe since everyone could use a letter holder .It has high potential demand and a huge profit margin. This means the letter holder gets a great return on any initial investment placed into it. The letter holder is durable, attractive and unique from all others in the industry making it difficult to imitate. Acme is an experienced company having been making letter holders for ten years with high economies of scales on them. This means that ACME can turn out a huge number of these letter holders at a very low cost. A huge target market exists for this product ranging from dog owners to just about anyone working at a desk. Anyone would love this product to liven up their workspace. The letter holder does have a lot of competitors so it will have to be well priced and advertised to take a large market share. Though this really shouldn’t be an issue with the high quality and brand name associated with ACME. The company has a huge potential market in front of them ranging from dog owners in Canada to just about anyone in the world who works behind a desk. Loads of alternatives exist for making this product even better. Numerous recommendations have been made the make the product even more marketable and appealing to consumers. The only thing standing in the way of ACME becoming a global brand is more capital now. The following will describe why this product is an excellent source for future investment.…

    • 3738 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Informative Guide for Adopting Shelter Dogs
    • 509 Words
    • 3 Pages

    Informative Guide for Adopting Shelter Dogs

    ASPCA.org says that approximately 5 to 7 million animals enter the shelters nationwide every year. 3 to 4 million of those are euthanized.…

    • 509 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Spay/Neutering Your Pets
    • 448 Words
    • 2 Pages

    Spay/Neutering Your Pets

    C) In the U.S., there are an estimated 6–8 million homeless animals entering animal shelters every year. About half of these animals are adopted. Tragically, the other half is euthanized.…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Dog Adoption
    • 1718 Words
    • 7 Pages

    Dog Adoption

    Adoption of a well trained dog can be very beneficial to their human caretakers in terms such as lower blood pressure, guiding the blind, therapy assistance, and even saving a life. Owning an animal for some provides a stronger bond than that of family members, as families become increasingly dysfunctional. For those people who wish to adopt a specific breed of dog, their wishes can be fulfilled by checking with breed-specific adoption groups as well as leaving special requests with their local shelter. Adoption of cats is also important, however, the focus of this paper will be on dogs. Adoption of animals helps to decrease euthanasia rates, the rate at which healthy animals are killed because they are unwanted.…

    • 1718 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Persuasive Speech
    • 728 Words
    • 3 Pages

    Persuasive Speech

    How many of you have said this before? I have. This used to be my…

    • 728 Words
    • 3 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Pet Ownership
    • 293 Words
    • 2 Pages

    Pet Ownership

    In great conditions, pets are fed, cherished and loved, like a family member. It’s easy to see how much care is given to pets. Cats and dogs contribute to the public in numerous ways. Dogs are beneficial in guarding a house and assist directions for blind people. Owning pets not only makes you more cheerful and healthier but also maybe even extend your life. Therefore, owning pets not only benefits the owner but also the community. Likewise, youngsters can to develop responsibility at an early age through helping in the care of their family's pet, elderly folks have company and something to do when their children have all moved out and made their own families.…

    • 293 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics