Assignment for International Advertising
COMPANY & PRODUCT
The company that we choose is Lay Hong Berhad. This company listed on the Main Market of Bursa Malaysia on 20 October 1994. Its core business activities are in the mass production of basic daily necessities fresh table and specialty chicken eggs, liquid egg, chilled and frozen dressed chicken, chicken parts and processed related chicken products for example frankfurters, nuggets and fried chicken. The company's products are marketed under two registered brands namely Nutriplus and Wise Choice. Besides, Lay Hong has also ventured into community type retail supermarket business in the sub urban town of Sabah, East Malaysia and currently operates 10 stores under the trade name of G MART. The Lay Hong Berhad Group has achieved commendable growth and takes pride in the fact that over the years, it has established itself firmly as the leading producer of fresh farm eggs in Malaysia. In year 2000, the Group ventured into broiler farming and to-date has fully integrated its layer and broiler farming operations from the production of poultry feed, breeding and hatching of day old chicks, production of egg trays and the processing of chicken manure into organic fertilizer. In 2004 the Group achieved the Superbrand status awarded by the Superbrand Council of Malaysia. Continuous efforts are ongoing through aggressive marketing campaigns to maintain dominance and achieve an even greater market acceptance. With its primary activities strongly in place, in 2005 the Group progressed into downstream activities that include processing of chicken using the air-chilled technology, manufacturing of chicken frankfurters, nuggets and other chicken related products and pasteurized liquid egg. With the set-up of the state of art manufacturing plant, the Group is armed to achieve its vision to become a renowned Integrated Livestock Farmer and quality food manufacturer. The product that we choose from this company is Nutriplus Omega-3 egg. NutriPlus with Omega-3
The company that we choose is Lay Hong Berhad. This company listed on the Main Market of Bursa Malaysia on 20 October 1994. Its core business activities are in the mass production of basic daily necessities fresh table and specialty chicken eggs, liquid egg, chilled and frozen dressed chicken, chicken parts and processed related chicken products for example frankfurters, nuggets and fried chicken. The company's products are marketed under two registered brands namely Nutriplus and Wise Choice. Besides, Lay Hong has also ventured into community type retail supermarket business in the sub urban town of Sabah, East Malaysia and currently operates 10 stores under the trade name of G MART. The Lay Hong Berhad Group has achieved commendable growth and takes pride in the fact that over the years, it has established itself firmly as the leading producer of fresh farm eggs in Malaysia. In year 2000, the Group ventured into broiler farming and to-date has fully integrated its layer and broiler farming operations from the production of poultry feed, breeding and hatching of day old chicks, production of egg trays and the processing of chicken manure into organic fertilizer. In 2004 the Group achieved the Superbrand status awarded by the Superbrand Council of Malaysia. Continuous efforts are ongoing through aggressive marketing campaigns to maintain dominance and achieve an even greater market acceptance. With its primary activities strongly in place, in 2005 the Group progressed into downstream activities that include processing of chicken using the air-chilled technology, manufacturing of chicken frankfurters, nuggets and other chicken related products and pasteurized liquid egg. With the set-up of the state of art manufacturing plant, the Group is armed to achieve its vision to become a renowned Integrated Livestock Farmer and quality food manufacturer. The product that we choose from this company is Nutriplus Omega-3 egg. NutriPlus with Omega-3