Hotel Action Plan
QUALITY ACTION PLAN (DRAFT)
Vision To deliver quality professional tourism products and services in line with changing consumer needs and expectations, contributing to 5% growth, year on year, in the England tourism market by 2020. Objectives 1. To increase the ability of consumers to make purchasing decisions that meet their expectations. To increase the awareness of tourism businesses and service providers of the changing needs and expectations of consumers in order to continually improve the quality of the visitor experience. To increase the awareness of businesses and tourism service providers of the benefits of continuous quality development and investment and of how, and where, to source appropriate resources.
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What is quality?
How will the vision be achieved? Identify the action plans objectives.
Make sure objectives (and associated actions) are: Quality is difficult to define. It means different things to different people and the level of quality Specific delivered or received is a subjective matter. Quality is an assessment in the mind of the individual - it is Measurable not so important to define it, as it is for businesses to clearly communicate the quality on offer so that Attainable consumers can select appropriate products and services to meet their needs and better judge the value Relevant for money being offered and delivered. A business delivering a quality product and service to consumers isTime-bound more productive and profitable and has the ability to continually re-invest in their product, service and people. In tourism the quality debate has been synonymous with accommodation and star ratings despite the fact that it is widely acknowledged that quality is far broader in scope than this. The national quality standards along with the many schemes on offer across the visitor economy have played and continue to perform an important role in establishing a means of communicating the level of quality being provided to consumers
Vision To deliver quality professional tourism products and services in line with changing consumer needs and expectations, contributing to 5% growth, year on year, in the England tourism market by 2020. Objectives 1. To increase the ability of consumers to make purchasing decisions that meet their expectations. To increase the awareness of tourism businesses and service providers of the changing needs and expectations of consumers in order to continually improve the quality of the visitor experience. To increase the awareness of businesses and tourism service providers of the benefits of continuous quality development and investment and of how, and where, to source appropriate resources.
2.
3.
What is quality?
How will the vision be achieved? Identify the action plans objectives.
Make sure objectives (and associated actions) are: Quality is difficult to define. It means different things to different people and the level of quality Specific delivered or received is a subjective matter. Quality is an assessment in the mind of the individual - it is Measurable not so important to define it, as it is for businesses to clearly communicate the quality on offer so that Attainable consumers can select appropriate products and services to meet their needs and better judge the value Relevant for money being offered and delivered. A business delivering a quality product and service to consumers isTime-bound more productive and profitable and has the ability to continually re-invest in their product, service and people. In tourism the quality debate has been synonymous with accommodation and star ratings despite the fact that it is widely acknowledged that quality is far broader in scope than this. The national quality standards along with the many schemes on offer across the visitor economy have played and continue to perform an important role in establishing a means of communicating the level of quality being provided to consumers