What are the key elements of hotel marketing? How can a hotelier know if their marketing people are set up to do a good job? In the highly specialized world of hotel marketing there are certain points that must be taken into account by any hotelier intending to check his marketing efforts. While we could be infinitely more complicated and detailed in this article we’ve summed it up to the four main elements of hotel marketing for use by a hotelier trying to improve their strategy.
When going in a meeting with your marketing department or marketing agency question the following points to find out what is being done on each and create a cohesive marketing strategy for your hotel.
Each of the above steps can and should be improved step by step to increase your overall revenue and most importantly your direct revenue.
In this post we’ll rapidly cover each point to give you, the hotelier, more information on what each means. Popularity
The popularity of the hotel is how much search there is for your hotel. It’s a simple factor and can be measured through basic tools like Google Analytics or other site analytics tools. The searches for your brand are the most qualified leads you can get and the most important long term strategy is to increase those searches. There are a multitude of channels that should be used to do that and one of the fastest and most immediate is the billboard effect. Other tools are: social media, advertising on search engines and much more. As a hotelier one of your most important tools is word-of-mouth and that means incredible service, what you can do today is make sure your guests leave with more than they expected. They’ll post great reviews on TripAdvisor and other review sites, they’ll talk to their friends and family and they’ll share stories on Facebook and Twitter.
And then find out from your Marketing staff what they’re doing to improve that. If they don’t have a plan have them work...