The Problem and Its Background
Through the years, social networking sites have been a very controversial issue. The purpose of these social networking sites is to help people connect with their friends and family. Due to the advancement of technology today, social networking sites don’t just connect people but also serves as entertainment because of its other features. This is a list of the top 5 social media sites of 2011 it includes the following: 1.) Facebook 2.) YouTube 3.) Twitter 4.) MySpace 5.) Google +. Let us focus on Facebook, a social networking service and website, launched in February 2004, operated and privately owned by Facebook, Inc. was founded by Mark Zuckerberg with his colleagues Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Originally, the website's membership was limited to Harvard students only, but later on expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually increases its support for various universities students before opening to high school students, and eventually, to anyone aged 13 and over. Facebook remains the most popular social networking site with its 750 active million users as of June 2011. Most users describe the website as “addictive” and log in as part of their daily routine. It has affected the social life and activity of people in various ways. It can reunite lost family members and friends. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook causes divorce and infidelity, but the claims have been questioned and refuted by other commentators. E-marketing is the act of trying to achieve marketing objectives through electronic or digital means. E-marketing affects traditional marketing in two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of e-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and increase company profitability. E-marketing has made its way into Facebook, Twitter, MySpace, Multiply and other social networking sites. It shows that these social networking sites are not just used to connect people and past time but also used by other people as source of their income. People make a living through selling items online to earn money and some people do this just for extra income for a reason like their salary is not enough for them.
According to the last researchers who have studied the same research as we did, online marketing of products had their greatest benefit specifically for small businesses because their accesses to potential customers or buyers have been easy. Rather than strictly focusing on paid advertising, word-of-mouth referrals, and in-store promotions (or a wacky mascot standing outside) businesses can now voice-out their products online. Based on the researchers study Facebook has become a very effective marketing tool for businesses who would like to spend as little money as possible in order to spread awareness about their products. This social network allows them to have a pulse on what are the new trends that can be used to keep people interested in their products/ services. STATEMENT OF THE PROBLEM
The primary purpose of this study is to identify effects of Facebook E-Marketing on the buying behavior of MM09201 students. Specifically, this study attempts to answer the following questions: 1.) What are the positive effects of Facebook E-marketing on the buying behavior of MM09201 students? 2.) What are the negative effects of Facebook E-marketing on the buying behavior of MM09201 students? 3.) Is Facebook E-marketing effective in influencing the buying behavior of MM09201 students? 4.) What other factors may influence the buying behavior of MM09201 students?
SIGNIFICANCE OF THE STUDY
The researchers believe that this study will be of great help to the following:...