global assignment 
Issue
1. ability to communicate opinions
It is difficult for a person to formulate needs, attitudes, and opinions about goods whose use may not be understood, that are not in common use within the community.
Gerber
2. willingness to respond
a. Cultural differences
b. The role of the male, the suitability of personal gender-based inquiries, and other gender-related issues can affect willingness to respond.
3. sampling in field surveys
a. The greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.
4. Problems encountered in drwaing a random sample include the follwing:
a. No officially recognized census of population
b. No other listings that can serve as sampling frames
c. Incomplete and out-of-date telephone directories
d. No accurate maps of population centers
5. Language
a. The most universal survey research problem in foreign countries is the language barrier.
b. Literacy poses yet another problem
c. Marketers use three different techniques to help ferret out translation errors ahead of time.
i. Back Translation ii. Parallel Translation iii. Decentering
How internet assist in international marketing?
1. Consumer Interaction with the Internet
2. E-business, e-commerce, e-marketing
E-Business changes the way companies do the business at every step in the value chain (from raw materialto finished goods). E-Marketing or electronic marketing refers to the moving of marketing strategies to acomputerized and networked environment such as Internet. By E-marketing strategies companies tend todistribute, promote, announce, and pricing their products and services to the target market throughInternet or wireless digital tools. Therefore, E-marketing is one aspect of an organization function with aset of processes to create, communicate and deliver value to customers with managing customerrelationship in order to increase the benefit for organization and its stakeholder. E-commerce refers
1. ability to communicate opinions
It is difficult for a person to formulate needs, attitudes, and opinions about goods whose use may not be understood, that are not in common use within the community.
Gerber
2. willingness to respond
a. Cultural differences
b. The role of the male, the suitability of personal gender-based inquiries, and other gender-related issues can affect willingness to respond.
3. sampling in field surveys
a. The greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.
4. Problems encountered in drwaing a random sample include the follwing:
a. No officially recognized census of population
b. No other listings that can serve as sampling frames
c. Incomplete and out-of-date telephone directories
d. No accurate maps of population centers
5. Language
a. The most universal survey research problem in foreign countries is the language barrier.
b. Literacy poses yet another problem
c. Marketers use three different techniques to help ferret out translation errors ahead of time.
i. Back Translation ii. Parallel Translation iii. Decentering
How internet assist in international marketing?
1. Consumer Interaction with the Internet
2. E-business, e-commerce, e-marketing
E-Business changes the way companies do the business at every step in the value chain (from raw materialto finished goods). E-Marketing or electronic marketing refers to the moving of marketing strategies to acomputerized and networked environment such as Internet. By E-marketing strategies companies tend todistribute, promote, announce, and pricing their products and services to the target market throughInternet or wireless digital tools. Therefore, E-marketing is one aspect of an organization function with aset of processes to create, communicate and deliver value to customers with managing customerrelationship in order to increase the benefit for organization and its stakeholder. E-commerce refers