Social Media: Facebook

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Social Media: Facebook

What is social media? According to authors Green and LaFlam they stated, “The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.” Social Media and networking has been around us for some time now and it seems that is continues to gain more momentum on a daily basis. Due to the popularity with the majority of internet users, it is currently has the internet at the edge of its seat waiting to discover more. There are countless numbers of social sites around but the biggest most popular site is Facebook. Facebook is the world’s largest social network, with more than 900 million users. Mark Zuckerberg founded Facebook in 2004 while he was attending Harvard University. He intended Facebook for college students attending Harvard University but was such a success that it became an epidemic to other universities in different states to everywhere around the world. (The Guardian 2007) Facebook is a site offers many different uses for people across the world. Facebook has a lot of advantages for people who use this site. It’s a free website that many high school, college graduates, family members, and businesses use this site to get reconnected or get connected with each other. Friendships are hard to come by sometimes and losing touch often happens to good friends. One of the biggest benefits of Facebook is that you can easily stay connected with a best friend or family member who has moved away. Facebook allows you to instant message them or post photos, so you don't have to wait to chat or share your joys and sorrows as you would with phone calls or emails. This can ease the hurt when your pals move away and make it easier to keep your friendship going. Facebook is extremely helpful for families as well. People have families across the world and Facebook helps them stay connected in each other’s lives. It is also used to help people find their families and discover family members that they have not met or know about. Facebook has also been known to help with romantic relationships as well. Many users have found love or keep in touch with their loved ones over this site. Facebook is a great big helpful tool for businesses, whether it’s to promote that upcoming or existing company or to search for potential employees. “Facebook provides a great platform to advertise for business houses. Since the portal serves as the common destination for a diverse network of people, business houses can take the advantage for mass promotion of product or service.”(Traud, Mucha, Porter 2012). Also, the categorization of the groups allows advertisers to advertise as per their target audience. However, like anything else on the internet, Facebook is not only gainful, it also has a number of drawbacks. Although family and friends uses Facebook to stay connected and to keep each other updated it also can affect the relationship because a person may share too much information. A family member or friend may become upset because of the information shared or the comments being made by others. It is not uncommon to see people updating their status or writing on the walls of others about their problems with family or work. People need an outlet to vent, but often fail to consider Facebook is a pretty open network with a large audience, which makes anything they post up for discussion for all to see. When private matters are streamed across Facebook, this can lead to contention in relationships. All too often people forget that the web is a public place, and comments or photos posted can be embarrassing to family and friends, which can lead to the destruction of a relationship. As far a business goes you can ruin your professional life. You might be one of those millions of people who are unemployed and use Facebook to post offensive...
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