Marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer.In simple terms Marketing is the messages or actions that cause messages or actions.With the help of internet i.e.world wide web(www),the marketing department of various organization has a new trend or source through which marketing can be done.This new trend or source is known as Social media(social networking sites). Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.Examples of social networking sites are-: ·Facebook
In this disssertation project we shall focus on the use of facebook as an a efficient tool for marketing.Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site is available in 37 languages.
Facebook includes some public features also.They are as follows-: ·Marketplace - allows members to post, read and respond to classified ads. ·Groups - allows members who have common interests to find each other and interact. ·Events - allows members to publicize an event, invite guests and track who plans to attend. ·Pages - allows members to create and promote a public page built around a specific topic. ·Presence technology - allows members to see which contacts are online and chat. Countries across the globe are using facebook.There are various statistics and figures that depict this.They are as follows-: 1.United States163 071 460