Facebook for Advertising

Topics: Facebook, Social network service, MySpace Pages: 8 (3062 words) Published: September 24, 2011
Facebook for Advertising
Facebook for Advertising

Marketing Research

Marketing Research

Management Issue | Page 3|
Market Research Topic| Page 4|
Secondary Data| Page 5 |
Report | Page 7|
Mind Map 1| Page 12|
Mind Map 2| Page 13|
Bibliography| Page 14|

Management Issue
As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way? The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way.

The Market Research Topic
Issue/problem: How can Facebook best be used as a promotional tool? In order to answer the question a number of other questions need to be answered and information needs to be gained. Below is a list of these questions and information topics. 1) What is Facebook?

a. Definition
2) Facebook for marketing
3) Best practices for Facebook
4) How do people find out about your Facebook?
5) Pro’s and Con’s
6) Benefits

Secondary Data Research
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. http://www.wisegeek.com/what-is-facebook.htm

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.  http://www.whatissocialnetworking.com/

Why Is Facebook So Appealing?
Facebook appeals to a wide range of people - all ages - because it is relatively easy-to-use with an interesting & fun variety of features for communicating with family and friends. It is not as intimidating nor complicated as other web applications, such as email. For example, to converse with a friend, one addresses them by name(isn't that a novel idea!) rather than having to recall an obfuscated email address designed to thwart spam. Facebook is human-user-friendly, in whatever language you happen to speak, rather than the computer-speak that tends to be a prerequisite for most other web applications. This is the primary reason, I believe, that Facebook is so popular for social networking and the user demographics have increased dramatically, especially among the 40-60 age group. Which makes advertisers and marketeers happy, because this demographic group has money to spend!  

Why Should I use Facebook for My Small Business?
Because it is so popular. Here are 7 business advantages of Facebook Business Pages: 1. Facebook is popular with all age groups;
2. Your Facebook Business Page appears in Google Search;
3. It is public, so you can link it from your web site;
4. It is an...
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