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MKT 465 Final Report write-up outline and work distribution
1. Introduction (Mehnaz, Manali)
2. Why Cosco is a dying brand (listing and describing all the weak points of Cosco part by part, then what is different about Cosco, point of similarities with other competitors, current market situation for Cosco – (Fahim, Manali, Mehnaz)
3. Competitor analysis (direct competitors, indirect competitors - full description of both – (Mahfuz, Mehnaz)
4. Brand elements (name, logo, symbol, tagline, jingle, brand image – (Nawshad, Manali)
5. Brand building blocks (brand salience to brand resonance – (Mahfuz, Fahim, and Nawshad)
6. Brand strategy (description of the product, pricing strategy, Abells framework, market development strategy, and other frameworks if applicable – (Nawshad, Manali, Mahfuz)
7. Positioning (POP, POD, key insight, segmentation, target market – (Manali, Nawshad, Fahim)
8. Promotions (the most important part according to me, need everybody’s suggestion and cooperation – (will be done by all, final editing will be done by Nawshad)
9. Conclusion (Nawshad, Mahfuz)
People please make sure each and everything is clear to you before start writing and please mention any trouble beforehand as we do not have much time left - I am looking to complete this before 18th august, just to be safe and so that we can see other work and reedit our work if needed.
The mentioned names for each part listed above are supposed to help and communicate with each other for the sake of a good report as much as possible via phone, facebook, mail etc.
Meanwhile I’ll also work on billboard ads, banners, print ads etc promotional tools using Photoshop so I urge all the group members to help me and give me suggestions to make our effort a great one.
ZTK miss is very choosy and she likes unusual and colorful things to my knowledge, so we might look to make it colorful/eye catchy as much as possible and also with good effective brand strategies as well.
1. Introduction (Mehnaz, Manali)
2. Why Cosco is a dying brand (listing and describing all the weak points of Cosco part by part, then what is different about Cosco, point of similarities with other competitors, current market situation for Cosco – (Fahim, Manali, Mehnaz)
3. Competitor analysis (direct competitors, indirect competitors - full description of both – (Mahfuz, Mehnaz)
4. Brand elements (name, logo, symbol, tagline, jingle, brand image – (Nawshad, Manali)
5. Brand building blocks (brand salience to brand resonance – (Mahfuz, Fahim, and Nawshad)
6. Brand strategy (description of the product, pricing strategy, Abells framework, market development strategy, and other frameworks if applicable – (Nawshad, Manali, Mahfuz)
7. Positioning (POP, POD, key insight, segmentation, target market – (Manali, Nawshad, Fahim)
8. Promotions (the most important part according to me, need everybody’s suggestion and cooperation – (will be done by all, final editing will be done by Nawshad)
9. Conclusion (Nawshad, Mahfuz)
People please make sure each and everything is clear to you before start writing and please mention any trouble beforehand as we do not have much time left - I am looking to complete this before 18th august, just to be safe and so that we can see other work and reedit our work if needed.
The mentioned names for each part listed above are supposed to help and communicate with each other for the sake of a good report as much as possible via phone, facebook, mail etc.
Meanwhile I’ll also work on billboard ads, banners, print ads etc promotional tools using Photoshop so I urge all the group members to help me and give me suggestions to make our effort a great one.
ZTK miss is very choosy and she likes unusual and colorful things to my knowledge, so we might look to make it colorful/eye catchy as much as possible and also with good effective brand strategies as well.