Swot Analysis Of Panera Bread
Competitive Brand Strategy Analysis Panera Bread)
Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread, sandwiches, soups, drinks, salads and other bakery items.
The foodservice industry is enormous in Canada; its sales represented nearly 4% of national gross domestic product in 2014, the industry sales are expected to increase by 4.0% to $74.1 billion in 2015. The commercial foodservice represents 74% of total foodservice sales which includes full-service restaurants (“FSR”), quick-service restaurants (“QSR”) and drinking places. While the QSR sales are expected to increase by 4.1% to 26.5 …show more content…
In the quick casual restaurant segment, Panera competes with all restaurants that offer quick ordering and preparation of other types of food (such as Chinese, Mexican, Italian, etc.) Panera offers consumers a bakery-café experience with a European touch. The Bakery part of Panera caters to customers of sweet (but somewhat gourmet) goods and artisan-type bread. In this sense, the most direct competitor of Panera is perhaps Artisano Bakery Café and Aroma espresso bar, which offer a similar type of menu. Artisano Bakery Café is locally based entrepreneurial ownership. It is a quick casual restaurant concept capitalizing on the consumer’s growing desire for fresher and more wholesome food delivered in a spacious casual and comfortable bakery café environment. The Product includes in-store baked fresh daily bakery items, handmade pizzas, sandwiches, Panini soups , salad and coffee, with the price slightly lower than Panera …show more content…
Extended identity
• Franchisee
• comfort, fun, great service with socially responsible manner
Value Proposition:
• Functional benefits- provide a variety of foods (fresh bread sandwiches, salad, coffee, etc.) and beverage from day to night
• Emotional benefits- authentic, socially conscious, feeling is good for your body, buying food with no artificial, affordable luxury that you could enjoy with friends and family
Brand Relationship:
• Food with Trust
• “Give Back Value” and create community impact
Other Reference:
Aaker, David A. and Joachimsthaler, Erich, Ch 2 & 3, Brand Leadership, The Free Press, 2000, ISBN 0-684-83924-5
Collins, James C., Porras, Jerry I., Ch. 11, “Building the Vision”, Built to Last, pp. 219-238
Chernatony, Leslie de, Ch. 4 “Brand Visioning,” 2nd Edition, From Brand Vision to Brand Evaluation, pp. 99-129
Panera Bread Annual Report 2014, https://www.panerabread.com/en-us/company/financial-reports.htm
Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread, sandwiches, soups, drinks, salads and other bakery items.
The foodservice industry is enormous in Canada; its sales represented nearly 4% of national gross domestic product in 2014, the industry sales are expected to increase by 4.0% to $74.1 billion in 2015. The commercial foodservice represents 74% of total foodservice sales which includes full-service restaurants (“FSR”), quick-service restaurants (“QSR”) and drinking places. While the QSR sales are expected to increase by 4.1% to 26.5 …show more content…
In the quick casual restaurant segment, Panera competes with all restaurants that offer quick ordering and preparation of other types of food (such as Chinese, Mexican, Italian, etc.) Panera offers consumers a bakery-café experience with a European touch. The Bakery part of Panera caters to customers of sweet (but somewhat gourmet) goods and artisan-type bread. In this sense, the most direct competitor of Panera is perhaps Artisano Bakery Café and Aroma espresso bar, which offer a similar type of menu. Artisano Bakery Café is locally based entrepreneurial ownership. It is a quick casual restaurant concept capitalizing on the consumer’s growing desire for fresher and more wholesome food delivered in a spacious casual and comfortable bakery café environment. The Product includes in-store baked fresh daily bakery items, handmade pizzas, sandwiches, Panini soups , salad and coffee, with the price slightly lower than Panera …show more content…
Extended identity
• Franchisee
• comfort, fun, great service with socially responsible manner
Value Proposition:
• Functional benefits- provide a variety of foods (fresh bread sandwiches, salad, coffee, etc.) and beverage from day to night
• Emotional benefits- authentic, socially conscious, feeling is good for your body, buying food with no artificial, affordable luxury that you could enjoy with friends and family
Brand Relationship:
• Food with Trust
• “Give Back Value” and create community impact
Other Reference:
Aaker, David A. and Joachimsthaler, Erich, Ch 2 & 3, Brand Leadership, The Free Press, 2000, ISBN 0-684-83924-5
Collins, James C., Porras, Jerry I., Ch. 11, “Building the Vision”, Built to Last, pp. 219-238
Chernatony, Leslie de, Ch. 4 “Brand Visioning,” 2nd Edition, From Brand Vision to Brand Evaluation, pp. 99-129
Panera Bread Annual Report 2014, https://www.panerabread.com/en-us/company/financial-reports.htm