Effective of Advertisments on Social Networkin Sites

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Written Analysis & Communication

Research Proposal

December 31st, 2012

Submitted To:-

Prof. Devesh Baid

Submitted by:-

Mitakshara Lamba-121132
Nirlep Shah-121137
Rhea Ramchandran-121146

Section A – MBA FT 2012-14

ACKNOWLEDGEMENT

There is always a sense of gratitude which one express for others for their help and supervision in achieving the goals. I too express my deep gratitude to each and every one who has been helpful to me in completing the project report successfully.

We thank Prof. Devesh Baid for giving us the opportunity to gain valuable insights into performing this Research Project.

This project also helped us to learn practical aspects of Business Research, like preparation of a Questionnaire for the survey to be conducted, interactions with people for the purpose of getting the Questionnaire filled up, its objectives, and its analysis using various statistical tools. It has overall been an enriching experience for us while working on the project of Research.

We are grateful to all the participants of the survey who took out their precious time to fill the survey questionnaire.

ABSTRACT

With the advent of technology in this competitive world creating differentiation has become a primary concern for all the companies. The biggest question was how to capture attention of a major chunk of population; youth. Where all could they create awareness. Finally after a lot of analysis and trends investigation it was found that, the most effective way to reach this population was to advertise on the social networking sites. Facebook, twitter, LinkedIn etc. becoming so popular marketing through them would be very active. How far were they right?

We conducted a survey for 69 odd people spread across different age groups, across cities and different income levels. The major question was do the advertisements they see online on SNS actually tick off a purchase or is it that people just take a look and walk away; more of an online window shopping. After a rigours analysis of the available data, we conclude that this form of marketing is very effective.

Research Proposal

Proposed Research Topic:

Evaluating the effectiveness of advertisements on Social Networking Sites

Contents:

1. Introduction……………………………………………………………………..5

2. Preliminary literature review……………………………………………………4

3. Research Question………………………………………………………………7

4. Research Approach………………………………………………………………8

5. Methodology…………………………………………………………………….8

6. Limitations of study……………………………………………………………..8

7. Expected results…………………………………………………………………9

8. Budget……………………………………………………………………………9

9. Data Analysis and Interpretation…………………………………………………9

10. Conclusion………………………………………………………………………..12

11. Reference, Bibliography, Footnote………………………………………………13

12. Exhibit……………………………………………………………………………14

13. Appendix…………………………………………………………………………17

➢ Introduction:

Background

The purpose of the study is to explore the opportunities associated with the social networking sites and also, how it is serving as an instrument of spreading awareness among people.

Social networking sites allow users to communicate, build relationships, share knowledge about similar interests, discuss favourite topics, review and rate products/services, etc. Posting advertisements on social networking sites gives people a chance to interact and share their opinions regarding brands.

Exponential growth of the internet has drawn people’s attention toward social network sites (SNS) all around the world. On the other hand, the emergence of new social media and technologies gives businesses the opportunity to change the way of communication with their customers. Thus, many businesses strive to invest on SNS to...
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