In this paper, I will establish how Facebook utilizes the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Additionally, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. I will also examine the three (3) branches of government and discuss which can make the most significant impact on regulating consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.
Facebook is a very popular social media site in which users can share their ideas and feelings about events in an open environment. These musings are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected personnel that are able to view your profile. A growing trend, however, is the use of Facebook as a social media marketing area. There are several homegrown and populated sites that are dedicated to the...