Week 6 Paper MKTG335 Arlen Goodyear
GATEWAY MARKET
Facebook has proven to be a successful marketing tool in allowing companies to advertise to consumer that find the related products interesting and relevant. With social media being an important part in our life, it’s no wonder that companies use Facebook to reach its target audience. “Whilst, some may argue, that adopting a ‘pay-to-play’ marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.” (Corbett)
Create Awareness “Advertising on the Web can be useful in creating awareness of an organization as well as its specific product and service offerings.” (Belch, 497) By “liking” Gateway’s Facebook page, consumers will be updated on special events or promotions that Gateway may be featuring. Often times, Gateway hosts food specialists and are able to post this information on Facebook for anyone interested. Avid Facebook users will then see this on their daily news feed; when a follower “likes” Gateway’s post, this will appear on the follower’s page allowing their friends to see the promotion. Facebook not only create awareness through its followers, but also through friends of followers. It’s an easy, fast stretch of advertising that reaches a large group of audience in a short time.
Generate Interest By viewing Gateway’s Facebook page, this will generate interest through current posts, links, photos, etc. Consumers can read the “About” section or visit Gateway’s website to gain more knowledge about the company and what they have to offer.
Disseminate Information “For consumer companies, their websites serve as a means of communicating more information about their products and services, philanthropic efforts, and the company itself.” (Belch, 498) Gateway can share on its Facebook page their efforts in serving the community better by offering organic, natural ingredients. Consumers will also want to know that Gateway gets its produce from local farmers.
Create an Image
Facebook has proven to be a successful marketing tool in allowing companies to advertise to consumer that find the related products interesting and relevant. With social media being an important part in our life, it’s no wonder that companies use Facebook to reach its target audience. “Whilst, some may argue, that adopting a ‘pay-to-play’ marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.” (Corbett)
Create Awareness “Advertising on the Web can be useful in creating awareness of an organization as well as its specific product and service offerings.” (Belch, 497) By “liking” Gateway’s Facebook page, consumers will be updated on special events or promotions that Gateway may be featuring. Often times, Gateway hosts food specialists and are able to post this information on Facebook for anyone interested. Avid Facebook users will then see this on their daily news feed; when a follower “likes” Gateway’s post, this will appear on the follower’s page allowing their friends to see the promotion. Facebook not only create awareness through its followers, but also through friends of followers. It’s an easy, fast stretch of advertising that reaches a large group of audience in a short time.
Generate Interest By viewing Gateway’s Facebook page, this will generate interest through current posts, links, photos, etc. Consumers can read the “About” section or visit Gateway’s website to gain more knowledge about the company and what they have to offer.
Disseminate Information “For consumer companies, their websites serve as a means of communicating more information about their products and services, philanthropic efforts, and the company itself.” (Belch, 498) Gateway can share on its Facebook page their efforts in serving the community better by offering organic, natural ingredients. Consumers will also want to know that Gateway gets its produce from local farmers.
Create an Image
References: Belch, George E & Belch, Michael A. (2012). Advertising and Promotion. McGraw-Hill Irwin. 9th Ed. Corbett, Hannah. “Why Should You Spend Money on Facebook Advertising?” Business 2 Community. Published 2014. <<http://www.business2community.com/facebook/spend-money-facebook-advertising-0937006#!bedJuJ>>