Preview

Agoda Company Pte Ltd: New Media Analysis

Good Essays
Open Document
Open Document
551 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Agoda Company Pte Ltd: New Media Analysis
Analyses of New Media Marketing of Agoda Company Pte Ltd
New media is a mass communication using technologies like the Internet, which is interactive (Festoon Media, 2010). Agoda company Pte Ltd is using various new media such as Homepage, Facebook, Twitter, Instagram, Google+, Mobile Apps (Android, IOS, Windows), Pinterest, Linkedin, CrunchBase and Dibbble. This paper would also discuss on Facebook and mobile apps that Agoda uses to promote their services.
ANALYSIS
New Media A- Facebook
Agoda is using Facebook to advertise its services (Appendix 5). Facebook is a kind of social networking that allows people to receive information and ideas all over the world (National Association of Countries, 2015). Facebook has social-media features such as home page, groups, events, posting photos and videos that can connect with old and new friends and share the same interest in a platform. Companies can create institutional profiles via the“Facebook Pages” feature (ibid). A Facebook page allows anyone to like the page and can view and share the latest updates such as links, videos, notes and comments.
Agoda Facebook Page is socially enabled and allows customers to get information and get together in the same social groups, or circles. Agoda has their own potential guests through social networking and marketing. This shows that Agoda gathers their target …show more content…
Agoda usually expresses things in their own words, not in the company's jargon or 'official line' to create a friendly environment (Appendix 6). Agoda also updates at least once a week on Facebook to stay and keep connecting with the followers (Appendix 7). Unlike traditional media, social media have to update their page frequently (ibid). Besides that, they usually response to the subscribers within a few hours through Facebook inbox (Appendix 8). Failing to respond quickly, will make followers gradually drift away
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Week 6 Paper MKTG335 Arlen Goodyear
    • 476 Words
    • 2 Pages

    Week 6 Paper MKTG335 Arlen Goodyear

    Facebook has proven to be a successful marketing tool in allowing companies to advertise to consumer that find the related products interesting and relevant. With social media being an important part in our life, it’s no wonder that companies use Facebook to reach its target audience. “Whilst, some may argue, that adopting a ‘pay-to-play’ marketing strategy may have driven some users away, Facebook is in many ways still a valid and valuable marketing tool.” (Corbett)…

    • 476 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    HCS 490: New Modes Of Communication In Healthcare
    • 832 Words
    • 4 Pages

    HCS 490: New Modes Of Communication In Healthcare

    Many organizations are creating Facebook pages to market services they provide, introduce new staff, give news updates, or advertise new products. This type of social networking caters to the younger generation that prefers searching the web over reading an ad in a newspaper or magazine. As technology becomes accessible to most people, printed advertisement will be seen as a nuisance rather than a form of…

    • 832 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    mgt 409 case analysis
    • 719 Words
    • 2 Pages

    mgt 409 case analysis

    I. Facebook is an online social network company founded in 2004 by Mark Zuckerberg. As one of the most widely used social platform, it allows people from different areas get connected through information exchange. Based on the research, Facebook has 154,828,140 users as of May 2011. Although, Facebook’s big audience has been good enough to keep companies move forward, it does suffer bottleneck in technology development and market occupancy. The strategic issue in this case is how Facebook continues to explore the intersection of technology to meet users’ needs, protect their interests and jump over international market barriers.…

    • 719 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media Paper week4
    • 828 Words
    • 4 Pages

    Social Media Paper week4

    Facebook, Myspace, and Linkedin are three social media platforms with which many internet users are familiar with. The creation of these platforms has resulted in the formation of online communities where individuals can share information about themselves with other members. The use of these sites allow people to stay in connected to friends and family members, meet new people, and update information about themselves to share with others. These sites can also be used to post photos, upload videos, and link to other sites. Businesses have also found the advantages of using social media networks like Facebook, Myspace, and Linkedin. These sites give businesses the ability to advertise products and services in a manner that allows information to be easily searched, shared, and promoted. Organizations can also benefit through the use of social media platforms like Facebook, Myspace, and Linkedin. These sites help organizations promote their cause, fund raise, and inform individuals.…

    • 828 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Leg 100
    • 607 Words
    • 3 Pages

    Leg 100

    Facebook is a very popular social media site in which users can share their ideas and feelings about events in an open environment. These musings are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected personnel that are able to view your profile. A growing trend, however, is the use of Facebook as a social media marketing area. There are several homegrown and populated sites that are dedicated to the…

    • 607 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Communication Improved Through the Use of Texting and Facebook
    • 1314 Words
    • 6 Pages

    Communication Improved Through the Use of Texting and Facebook

    Facebook is a form of communication medium that encourages universalism as it breaks down barriers across all ages, continents, gender, race, religion and thus helps to eliminate discrimination. Facebook is a worldwide network, it brings together families as they are able to remain friends and often communicate with others. “One of the ideas of communication is to spread information, and Facebook helps to achieve this, “states Professor Sethi, who teaches at MIT about business communication. The social network’s ability to be accessed through the internet, by mobile handsets as well as through computers, has increased its usage. Facebook, provides better access to information, this is because it…

    • 1314 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Utilizing Online Social Networking Sites Paper
    • 1058 Words
    • 5 Pages

    Utilizing Online Social Networking Sites Paper

    Technology is constantly expanding and making it easier and more convenient to communicate and network with individuals and various organizations that we may not otherwise of had the opportunity to connect with. One area of technology that is growing at a fast rate and offering individuals and businesses, rather it be their professional life or personal the opportunity to make lasting connections is social networking sites. Social networking has become an excellent tool for businesses and individuals to connect and share information that can prove vital to their business. Sites like Facebook and LinkedIn are becoming popular and are an effective way to grow your business whether it is through networking with similar organizations and getting beneficial information from them or expanding your cliental by reaching out to those who may need or want your services.…

    • 1058 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    Facebook Case Study
    • 2579 Words
    • 11 Pages

    Facebook Case Study

    Lin, Nan. 1999. "Building a network theory of social capital." Connections 22 (1): 2851. Lusch, Robert 2007. "Marketing 's Evolving Identity: Defining our Future". Journal of Public Policy & Marketing 26 (2): 261- 268. Lynas Corporation Price Quotes. 2013. "Quotes and Research." Comsec website. Accessed February 9. https://www2.comsec.com.au/Private/MarketPrices/Charts/Charts.aspx?stock Code=LYC Macnamara, Jim. 2010. "Electioneering 2010: Social media in the Australian federal election." paper produced for the Australian Centre for Public Communication, University of Technology Sydney, Sydney, http://www.fass.uts.edu.au/communication/centres/acpc/docs/eelectioneering-2010-acoc-report.pdf Mangold, W. G. and Faulds, D. J. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52 (4): 357-65. McEleny, Charlotte. 2011. "French Connection and Dove start selling on Facebook. (cover story)." New Media Age, 01-03. Oreskovic, Alexei. 2013. "Facebook 's mobile ad revenue doubles in fourth quarter." Yahoo! Finance, January 30. http://finance.yahoo.com/news/facebook-growsrevenue-40-percent-211444541.html Paterson, P. 2011. "How Australia 's Top 500 companies are using social media." Marketing June 2012, 40. Roosendaal, Arnold. 2011. "Facebook tracks and tracers everyone: Like this!" Tilburg Law School Legal Studies Research Paper series, 3: 1-9. 11…

    • 2579 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    How Advertising Work on Facebook
    • 301 Words
    • 2 Pages

    How Advertising Work on Facebook

    One essential perspective of advertising is to successfully communicate between the marketer and the customer. And Facebook plays an essential role as it creates the medium as well as the great environment for the marketer to translate and interpret the messages to the society. Reid (2007) says by facilitating ads on Facebook, marketer are being as a part of the conversation rather than pushing the information to people as usual. Firms on Facebook can create their own pages, and locate the target audiences by assessing people’s likes and dislikes on their personal profile. The targeted audiences can be a fan (friend) of a firm or comment on the ads firms issued and therefore communication initiated.…

    • 301 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Social Media Technology
    • 3427 Words
    • 14 Pages

    Social Media Technology

    Bhanot (2012) defined social media technology as the “media for social interaction that can be used in web based and mobile technologies”. In addition, web based and mobile technologies can make the communication into interactive conversation. The most popular social media among the users are Facebook, Twitter, LinkedIn, YouTube and so on. Besides, the social media technology is not for the public users to interact other user only but the social media technology provides internal social media to the organizations such as Salesforce.com (Andzulis et al., 2012). Social media is a new trend in this era. It is because social media is an easy way to get information, knowledge, news and others that useful to the users than conventional media such as newspaper, magazines and so on. In addition, the information in the social media is not expensive and easily to access compared than the conventional media (Bhanot, 2012). The statistic shows that the users of the social media had been increased year by year. Facebook has more than 175 million users that are registered in 2009 but has been increased to 845 million users that are registered while Twitter has over 465 million users that are registered. According to Kaplan and Haenlien (2010), the history of social media was starting 33 years ago. In 1979, Tom Truscott and Jim Ellis from Duke University had been created “Usenet” which is social media that allowed users to post public messages. Besides, Bruce and Susan Abelson had created “Open Diary” which is an early social media. The “Open Diary” is a community of the online diary writers.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    Explain Why It Is Important for Marketers to Understand the Concepts of Market Segmentation and Target Marketing. Discuss in Detail Different Methods Market Segmentation and Target Marketing Strategies Available to Use
    • 3173 Words
    • 13 Pages

    Explain Why It Is Important for Marketers to Understand the Concepts of Market Segmentation and Target Marketing. Discuss in Detail Different Methods Market Segmentation and Target Marketing Strategies Available to Use

    The online networking sites – Facebook and LinkedIn will be used as examples. The reader will see how these giants of the networking industry have successfully identified the relevant segments and applied the individual strategies for their target markets. It will also be explained how the other businesses are able to conduct the process of…

    • 3173 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    The Advantages of Social Networking in the Era of Globalisation
    • 306 Words
    • 2 Pages

    The Advantages of Social Networking in the Era of Globalisation

    The advantages of social networking for multinational companies in the era of globalization (a critical analysis)…

    • 306 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Cybercrime
    • 1087 Words
    • 5 Pages

    Cybercrime

    I. CYBERCRIME (CYBERBULLYING) * INTRODUCTION Cyberbullying can be defined as: bullying through email, instant messaging, in chatroom, on a website or gaming site, or through digital messages or images sent to a cellular phone. Although sharing certain features in common with traditional bullying, cyber bullying not only looks and feels a bit different than traditional bullying, but presents some unique challenges in dealing with it. Cyberbullying is a relatively new research topic, following the rapid increase in use of mobile (cell) phones and the internet.…

    • 1087 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Brand Management Article
    • 580 Words
    • 3 Pages

    Brand Management Article

    Talking about their presence on social media, Khan said, visiting social networks is becoming more popular than e-mail website and search engines. “People trust recommendations more than advertisement,” he said. Social networking sites like Face book and Twitter are where people love to ‘like’ and ‘recommend’, he added. “Reach, relevance and effectiveness of the medium are other reasons for our presence on FB,” he added.…

    • 580 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Social Netwoking Site
    • 417 Words
    • 2 Pages

    Social Netwoking Site

    A social networking site is described as a website where individuals can set up an online profile, describing his/her interests”( Ebony pg.1).A Web site that provides a virtual community for people to share their daily or even moment-to-moment activities with family and friends, or to share their interest in a particular topic, or to increase their circle of acquaintances. There are dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Facebook is the leading personal site, and LinkedIn is the leading business site. Globally, hundreds of millions of people have joined one or more social sites.Social networking sites was named for "six degrees of separation," SixDegrees.com was the first social site from 1997 to 2001. It was followed in 2002 by Friendster and MySpace a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched. Facebook came out in 2004 targeting college students, but when it opened to everyone, it grew exponentially to become the top social site wo years later, Twitter was launched, and although a different approach, it created its own revolution within a short time.…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics