Social Media Technology

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Table of Contents

1.0Introduction1
2.0Risks of Social Media Technology in Business Enterprise3
3.0Productivity of Work by Using Social Media Technology4
4.0Social Media Technology as the Promotion and Marketing Strategy5
5.0Recommendations6
6.0Conclusion8
References9

Social Media Technology in Business Enterprise

1.0Introduction

Bhanot (2012) defined social media technology as the “media for social interaction that can be used in web based and mobile technologies”. In addition, web based and mobile technologies can make the communication into interactive conversation. The most popular social media among the users are Facebook, Twitter, LinkedIn, YouTube and so on. Besides, the social media technology is not for the public users to interact other user only but the social media technology provides internal social media to the organizations such as Salesforce.com (Andzulis et al., 2012). Social media is a new trend in this era. It is because social media is an easy way to get information, knowledge, news and others that useful to the users than conventional media such as newspaper, magazines and so on. In addition, the information in the social media is not expensive and easily to access compared than the conventional media (Bhanot, 2012). The statistic shows that the users of the social media had been increased year by year. Facebook has more than 175 million users that are registered in 2009 but has been increased to 845 million users that are registered while Twitter has over 465 million users that are registered. According to Kaplan and Haenlien (2010), the history of social media was starting 33 years ago. In 1979, Tom Truscott and Jim Ellis from Duke University had been created “Usenet” which is social media that allowed users to post public messages. Besides, Bruce and Susan Abelson had created “Open Diary” which is an early social media. The “Open Diary” is a community of the online diary writers. Social media technology is closely related to Web 2.0 and user-generated content. According to Kaplan and Haenlien (2010), Web 2.0 is a platform where the social media is evolving. Web 2.0 allows the users to interact and collaborate among the users in social media. Web 2.0 is the platform where the users can share the information with other users and the other users can continuously edit or modified the information. According to Constantinides and Fountain (2008), Web 2.0 is a collection of open-source which has the knowledge and market power of the users in business and social process and Web 2.0 allow the users to share, disseminate and editing the informal content. User generated content is refer to media contents in the media technologies. Web 2.0 allows creation and exchange of user-generated content in a virtual community. Web 2.0 can be classified into five main categories which are blogs, social network, communities, forum / bulletin boards and content aggregators (Constantinides & Fountain, 2008).

Nowadays, the business method has been changed compared than the traditional method which is face to face in selling or buying. The world has been changing and technology was evolved. The method of business change into a virtual selling or virtual buying compared than traditional business method. In this information technology era, organizations are regularly to make their business using internet or online network. There are two types of business that use the internet or online network as a medium for running their business which is an electronic business (E-Business) and E-Commerce. E-Commerce is the process of buying and selling of product or services that use the internet or online network. E-Business is like E-commerce but E-business is more than E-Commerce. E-Business is not just buying and selling product or services using the internet but E-business are the wide perspective of E-Commerce. E-Business includes servicing the customer, cooperating with...
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