In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media.
• The physical and digital worlds will be more highly connected than ever before – already today we are able to run in the park and track our progress online while sharing it with our friends or track our weight loss, or even our ovulation (well, some of us, that is) with iPhone apps that connect to our Facebook and twitter profiles and enable us to keep track of our progress as well as share the data with our friends.
• Facebook, Twitter and other major social networks will become increasingly what Fred Wilson coins “Social Dashboards”. In essence, Facebook and Twitter are social channels on which other companies can grow and develop their own technologies and businesses. Both Facebook and Twitter have created economies far larger than many nations.
• Until now, brands have been very concerned with bringing as many people as possible to their pages. Consumer brands can now finally reap the fruits and build social commerce stores where Facebook users (all 700 Million of them) can purchase products on their favorite social network without needing to go to any destination site. Facebook will become one of the major channels of future online shopping.
• Companies like Google, Facebook and Amazon are currently collecting information about each and every one of us: Our likes and dislikes, our interests and disdains. Soon in an age of Web 3.0, an age of Semantic Web, we will no longer need to search for information on the Web as information will find us based on all this data which companies are collecting. The right information will be served to the right people at the right time, saving us all a lot of time, effort and energy.
• Mobile technology will become more dominant and NFC technology will be developed further enabling it to offer us special promotions, coupons and...